IBM and Ferrari (RACE) Team Up to Launch New Fan App Using AI

Ferrari’s (RACE) Formula One cars are incredibly fast and advanced, which allows them to generate over one million data points every second from sensors that track heat, pressure, friction, and fuel. As a result, in order to match that speed and precision off the track, Scuderia Ferrari HP recently teamed up with IBM (IBM) to create a new digital fan experience using artificial intelligence. More specifically, they launched a new fan app powered by IBM’s Watsonx platform that uses AI to turn tons of racing and background data into personalized, interactive content for Ferrari’s 396 million fans.

The app offers a wide range of features, such as race recaps, post-race insights, stats, polls, fan messages, and race highlights. Fans can now also interact more directly with the team by sending messages, voting in polls, and soon will be able to even listen in on near-real-time Team Radio during races. It’s worth noting that this is the first time that Ferrari has gathered this much racing data in one place and used AI to make it fun and useful for fans. The AI also creates visuals and summaries using race info, weather data, and strategy choices, often within hours after a race ends.

In addition, IBM made sure that the app shows Ferrari’s style and history while still pushing boundaries. The AI behind it was trained to talk like Ferrari by focusing on race details without comparing drivers or giving away sensitive strategies. To keep everything accurate and safe, IBM used watsonx.governance to check that the AI’s content matches Ferrari’s standards. IBM says that the app can be customized for different types of fans and that they are planning more interactive and game-like features.

Which Stock Is the Better Buy?

Turning to Wall Street, out of the two stocks mentioned above, analysts think that RACE stock has more room to run than IBM. In fact, RACE’s price target of $514.68 per share implies 4.5% upside versus IBM’s 0.15%.

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