Vivenda Group S.p.A. ( (IT:VVG) ) has shared an update.
Vivenda Group S.p.A. has acquired a 40% stake in Selfiestreet S.r.l., a start-up specializing in urban digital communication and innovative IT services. This acquisition aligns with Vivenda’s growth strategy by diversifying its sales channels and enhancing its presence in the OOH sector. The collaboration with Selfiestreet allows Vivenda to integrate experiential and digital components into its offerings, transforming its role from a traditional advertising operator to a social interaction platform. This move is expected to open new revenue streams and strengthen Vivenda’s position as a flexible and innovative player in the media landscape.
More about Vivenda Group S.p.A.
Vivenda Group S.p.A. operates in the Out Of Home and Digital Out of Home Advertising sectors, utilizing a unique business model that funds restoration projects through advertising revenues. The company is focused on diversifying sales channels and innovating advertising installations, aiming to expand access to advertising spaces beyond traditional corporate clients.
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