Sabio Holdings Inc. (TSE:SBIO) has released an update.
Sabio Holdings Inc. has partnered with McDonald’s USA to reach diverse audiences through innovative Connected TV (CTV) and over-the-top (OTT) advertising, utilizing non-cookie-based data for precise targeting. This strategic collaboration capitalizes on the significant multicultural audience within the U.S., particularly focusing on Gen Z’s diversity. Sabio’s advanced technology and analytics will allow McDonald’s to connect with this key demographic more authentically and effectively.
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