PUMA SE Unsponsored ADR ( (PUMSY) ) has released its Q2 earnings. Here is a breakdown of the information PUMA SE Unsponsored ADR presented to its investors.
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PUMA SE is a globally recognized sports brand that designs, develops, and markets footwear, apparel, and accessories, with a strong presence in sport-inspired lifestyle products and collaborations with renowned designers. The company operates in over 120 countries and is headquartered in Herzogenaurach, Germany.
In the first half of 2025, PUMA SE reported a challenging financial performance, highlighted by a decline in sales and a significant net loss. The company’s sales decreased by 4.8% to €4,018.2 million, and it recorded a net loss of €246.6 million compared to a net income of €129.3 million in the same period last year. The gross profit margin also saw a decline, primarily due to increased promotional activities and unfavorable currency effects.
Key financial metrics revealed a decline in operating results, with EBIT falling to €-40.1 million from €276.2 million in the previous year. The company’s wholesale business experienced a downturn, while the Direct-to-Consumer segment showed growth, particularly in e-commerce. PUMA’s footwear division saw a slight increase in sales, but apparel and accessories faced declines.
Looking ahead, PUMA SE anticipates continued challenges in 2025, influenced by geopolitical and macroeconomic volatility, including the impact of U.S. tariffs and elevated inventory levels. The company has revised its full-year guidance, expecting a decline in currency-adjusted sales and a loss in EBIT for the year, as it continues to implement cost efficiency measures and optimize its supply chain.