Phoenix New Media ( (FENG) ) has released its Q3 earnings. Here is a breakdown of the information Phoenix New Media presented to its investors.
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Phoenix New Media Limited is a prominent new media company in China, offering premium content through an integrated internet platform, including PC and mobile channels, originating from the Phoenix TV network. The company recently released its unaudited financial results for the third quarter of 2025, showcasing significant growth in revenues and improvements in financial metrics.
In the third quarter of 2025, Phoenix New Media reported a 22.3% increase in total revenues, reaching RMB200.9 million, driven by a substantial rise in paid services and advertising revenues. The company’s net advertising revenues increased by 7.3%, while paid services revenues saw a remarkable growth of 161.6%, largely due to the success of its digital reading services.
The company also improved its gross profit by 53.6% to RMB95.7 million, with a gross margin increase to 47.6% from 37.9% in the previous year. Despite an increase in operating expenses, Phoenix New Media reduced its loss from operations to RMB13.3 million, compared to a loss of RMB25.9 million in the same period last year. The net loss attributable to the company was RMB4.9 million, a significant improvement from the RMB18.5 million loss in the third quarter of 2024.
Looking ahead, Phoenix New Media remains focused on content innovation, enhancing brand influence, and diversifying monetization channels to drive sustainable growth. The company expects continued revenue growth in the fourth quarter of 2025, with projections ranging from RMB205.9 million to RMB220.9 million, reflecting a positive outlook amidst macroeconomic uncertainties.