Perion Unveils Eco-Friendly DOOH Advertising Solution
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Perion Unveils Eco-Friendly DOOH Advertising Solution

Perion Network Ltd (PERI) has released an update.

Perion Network Ltd. has announced the global launch of Hivestack’s ‘Green Curated Deals,’ a new solution that offers advertisers digital out-of-home (DOOH) inventory with lower carbon emissions, thanks to Scope3 emissions data. This initiative seeks to enhance advertising effectiveness while reducing environmental impact, providing a sustainable option for media buyers. The new scoring model within Hivestack Curate emphasizes eco-friendly ad spaces, aligning with increasing industry demands for sustainable advertising practices.

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