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The latest update is out from Jones Soda ( (JSDA) ).
Jones Soda Co. has launched Mary Jones ZERO Sugar, a new line of hemp-derived THC beverages, nationwide. This launch coincides with the holiday season, offering consumers a guilt-free, flavorful option to enjoy social gatherings without the hangover. The new product line, available in sleek 12oz cans, is part of a broader strategy to capitalize on the growing global hemp beverages market, projected to reach USD 18.2 billion by 2033. The company is also expanding its cooler program to 800 locations, enhancing brand visibility and consumer engagement through in-store tastings and marketing campaigns.
Spark’s Take on JSDA Stock
According to Spark, TipRanks’ AI Analyst, JSDA is a Neutral.
Jones Soda’s overall score reflects significant financial challenges, including negative profitability and cash flow issues. While the earnings call showed some positive strategic moves, such as a net income turnaround and distribution expansion, the ongoing revenue decline and negative adjusted EBITDA remain concerns. Technical indicators suggest neutral momentum, and the valuation is unattractive due to a negative P/E ratio.
To see Spark’s full report on JSDA stock, click here.
More about Jones Soda
Jones Soda Co. is a craft soda brand known for its bold flavors and creative approach since 1995. The company has a cult following, built on fan-submitted labels and authentic storytelling, and continues to innovate with beverage lines like Fiesta Jones, Spiked Jones, and Mary Jones HD9.
Average Trading Volume: 98,916
Technical Sentiment Signal: Sell
Current Market Cap: $19.49M
Learn more about JSDA stock on TipRanks’ Stock Analysis page.