ITV plc (GB:ITV) has released an update.
ITV plc has announced their first Media for Equity investment of 2024, putting £1.5 million into online estate agent Strike, known as Purplebricks, with options for further investment. The deal grants Strike advertising across ITV’s networks, promoting its unique selling proposition of allowing homeowners to sell their houses for free. This investment is part of ITV’s strategy to diversify its Media for Equity portfolio, which includes stakes in various consumer-focused companies.
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