Graphic Packaging Holding ((GPK)) has held its Q3 earnings call. Read on for the main highlights of the call.
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The recent earnings call for Graphic Packaging Holding Company presented a mixed sentiment, with notable achievements such as the early completion of the Waco facility and ongoing innovation efforts. These positive developments were, however, counterbalanced by challenges like declining volumes, competitive pricing pressures, and weaknesses in key segments, prompting a revision in the company’s guidance.
Innovative Rollout at Waco Facility
Graphic Packaging announced the early production of the first commercially saleable rolled paperboard at its Waco facility on October 24. This milestone, achieved ahead of schedule, represents the company’s largest capital investment and strengthens its competitive position in the recycled paperboard market across North America.
Strong Financial Metrics
For the third quarter of 2025, Graphic Packaging reported robust financial metrics, including sales of $2.2 billion, an adjusted EBITDA of $383 million, and an adjusted EBITDA margin of 17.5%. The company also recorded an adjusted EPS of $0.58, reflecting its solid financial performance.
Innovation Driving New Markets
The company’s commitment to innovation is opening new markets for paperboard packaging, with innovation contributing an additional $52 million in the third quarter of 2025. This represents approximately 2% growth, indicating that the company’s innovative efforts are outperforming broader market trends.
Planned Cost and Inventory Reductions
Graphic Packaging is actively working on reducing costs and inventory, achieving a $30 million capital release with expectations of an additional $20 million in the fourth quarter of 2025. These efforts are part of the company’s strategy to enhance operational efficiency.
Volume Decline
The company experienced a 2% year-on-year decline in volumes, attributed to consumer pressure and unpredictable order flows from consumer packaged goods (CPG) customers. This decline highlights the challenges faced in maintaining consistent demand.
Competitive Pricing Pressures
Graphic Packaging faced unusual competitive pressures from bleached packaging producers, who offered discounts that matched recycled packaging pricing. This competition has impacted the company’s margins, posing a challenge to its pricing strategy.
Weakness in Key Segments
The beverage and foodservice segments showed weakness, with fast casual dining under pressure and bleached paperboard packaging facing competitive challenges. These segments are critical to the company’s overall performance and require strategic attention.
Revised Guidance Due to Unpredictable Volume Outlook
Due to an increasingly unpredictable volume outlook, Graphic Packaging modestly revised its guidance. The company plans to balance production and protect margins, focusing on cost control and inventory reduction to navigate the challenging market conditions.
Forward-Looking Guidance
Looking ahead, Graphic Packaging remains optimistic about its innovation-driven growth. The company expects an $80 million EBITDA contribution from the Waco facility in 2026. Despite current challenges, the focus is on achieving significant free cash flow inflection in 2026, targeting $700 million to $800 million, as part of the Vision 2030 goals.
In summary, the earnings call for Graphic Packaging Holding Company reflected a balanced sentiment, with significant achievements in innovation and facility development. However, challenges such as volume declines and competitive pressures necessitated a revision in guidance. The company remains committed to its strategic goals, focusing on innovation and operational efficiency to drive future growth.

