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Etsy sells Depop to refocus on core marketplace

Etsy sells Depop to refocus on core marketplace
Story Highlights
  • On July 30, 2026, Etsy sold Depop to eBay for about $1.4 billion in cash.

    The transaction followed regulatory approvals and leaves final proceeds subject to post-closing adjustments.

  • The divestiture lets Etsy concentrate on long-term growth of its core marketplace.

    Proceeds align with its capital strategy, including accelerating share repurchases for shareholders.

  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.

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An announcement from Etsy ( (ETSY) ) is now available.

On July 30, 2026, Etsy completed the sale of Depop, its community-powered fashion resale marketplace, to eBay for approximately $1.4 billion in cash, including net purchase price adjustments and interest. The deal closed after required regulatory approvals and leaves final net proceeds subject to additional post-closing adjustments, with unaudited pro forma financial information prepared to reflect the transaction.

The divestiture marks a strategic shift that enables Etsy to focus exclusively on driving sustainable long-term growth for its core marketplace and aligns with the capital allocation strategy outlined to shareholders earlier in 2026, including plans to accelerate share repurchases. Chief executive Kruti Patel Goyal framed the transaction as a strong outcome for shareholders and an opportunity for Etsy to sharpen its marketplace offering, while Depop continues under eBay’s ownership.

The most recent analyst rating on (ETSY) stock is a Buy
with a $90.00 price target.
To see the full list of analyst forecasts on Etsy stock,
see the ETSY Stock Forecast page.

Spark’s Take on ETSY Stock

According to Spark, TipRanks’ AI Analyst, ETSY is a Neutral.

ETSY scores as a balanced, moderate-risk setup: strong free cash flow and reaffirmed high EBITDA-margin guidance support the fundamentals, while negative shareholder equity and recently pressured growth keep financial risk elevated. Technically, the stock is in an uptrend above key moving averages, helping sentiment, but valuation (P/E ~23.5) leaves less margin for execution slips given ongoing demand and macro uncertainties.

To see Spark’s full report on ETSY stock,
click here.

More about Etsy

Etsy, Inc. operates the Etsy marketplace, a global online platform for unique and creative goods that connects millions of independent sellers with buyers seeking distinctive, human-crafted products. Founded in 2005 and headquartered in Brooklyn, N.Y., the company positions itself as an alternative to mass-produced retail by emphasizing human connection and creativity in commerce.

Etsy’s mission centers on empowering creative entrepreneurs to turn ideas into viable businesses, offering a destination for consumers looking for items with a personal, handcrafted touch. By focusing on curated, community-driven commerce, Etsy competes in the broader e-commerce sector with a differentiated, niche marketplace model targeting buyers who value originality and small-scale production.

Average Trading Volume: 2,872,318

Technical Sentiment Signal: Strong Buy

Current Market Cap: $8.21B

For an in-depth examination of ETSY stock, go to TipRanks’ Overview page.

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