Canada Goose ((TSE:GOOS)) has held its Q2 earnings call. Read on for the main highlights of the call.
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Canada Goose’s latest earnings call revealed a mixed sentiment, with the company showcasing robust sales growth in its direct-to-consumer (DTC) channel and a surge in new product offerings, particularly in the Asia-Pacific (APAC) region. However, challenges such as operating margin pressures and revenue declines in certain regions were also highlighted. Despite these hurdles, the company expressed confidence in its strategic investments aimed at long-term growth, even as it navigates short-term margin pressures.
Strong Direct-to-Consumer Sales Growth
The earnings call highlighted a significant achievement in Canada Goose’s DTC segment, with comparable sales growing by 10% year-over-year. This marks 10 consecutive months of positive comparable sales across all regions. The DTC revenue surged by 21%, underscoring sustained strong performance globally.
Increase in New Product Offerings
Canada Goose reported a remarkable increase in revenue from new styles, which more than doubled year-over-year. New products in both downfilled and non-downfill categories now account for approximately 40% of DTC sales, reflecting the company’s successful innovation and product diversification strategy.
Growth in APAC Region
The APAC region emerged as a strong growth area for Canada Goose, with revenue increasing by 20%. This growth was driven by both DTC and wholesale channels, with Mainland China and Japan showing particularly strong demand, supported by new store openings.
Gross Margin Improvement
The company reported an improvement in gross margin, which expanded by 110 basis points to 62.4% year-over-year. This was primarily due to a favorable channel mix, with more revenue coming from the DTC channel.
Successful Cost Management
Canada Goose demonstrated effective cost management, with inventory levels down by 3% from the previous year, reflecting stronger consumer demand and tighter inventory controls. Additionally, net debt was reduced compared to the same period last year.
Pressure on Operating Margin
Despite strong sales, Canada Goose faced pressure on its operating margin due to key investments in marketing and store expansions. This led to a $14 million loss in adjusted EBIT for the quarter, compared to a $3 million profit in the same quarter last year.
Revenue Decline in North America and EMEA
The company experienced a revenue decline in North America and EMEA, with decreases of 8% and 7% year-over-year, respectively. The decline was attributed to channel mix and timing of wholesale shipments, as well as challenges in the U.K. consumer environment.
Increase in SG&A Expenses
SG&A expenses rose by $25 million or 16% year-over-year, reflecting planned investments in marketing, stores, and product creation. This increase contributed to a decrease in EBIT dollars and margin.
Forward-Looking Guidance
Looking ahead, Canada Goose reported a 2% increase in revenue to $273 million, although this represented a 1% decline on a constant currency basis. The company remains optimistic about its strategy, focusing on sustained growth and improved margins in the coming quarters. Despite a 5% decline in wholesale revenue, the company is confident in its new product offerings and strategic investments.
In summary, Canada Goose’s earnings call painted a picture of a company navigating through a complex landscape of growth opportunities and challenges. While strong DTC sales and product innovation are driving growth, the company faces pressures on operating margins and regional revenue declines. Nonetheless, Canada Goose remains committed to its strategic investments, aiming for long-term growth and improved financial performance.

