Shares in Chinese EV maker BYD (BYDDY) were lower today despite narrowing the sales gap with market leader Tesla (TSLA) in Europe.
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According to data from the European Automobile Manufacturers Association, BYD recorded 24,963 new car registrations in Europe in September, almost five times the number of deliveries it made 12 months ago.
The sales figures cover the European Union, the U.K., Iceland, Liechtenstein, Norway and Switzerland.
In contrast, Elon Musk-led Tesla posted a 10.5% year-on-year decline in September sales, with a total of 39,837 vehicles being delivered to European customers.
In the first nine months of 2025, BYD’s new car sales in Europe jumped 300% to 120,859 units, according to the ACEA.
During the same period, Tesla’s deliveries in the region dropped 28.5% to 173,694 units.
“The numbers further prove that BYD’s internationalisation strategy is working well,” said Gao Shen, an independent analyst in Shanghai. “As the world’s largest EV builder, BYD still needs to increase sales outside China to display its design and manufacturing capabilities.”
Overseas Drive
According to recent comments from BYD’s executive vice-president Stella Li, the company plans to double its showrooms in Europe to 2,000 by 2026 and to create a complete local supply chain for its cars in Europe.
The company is eyeing up factories in Hungary, Turkey and Spain. The Hungarian plant could be online later this year with the Turkish plant set to open in 2026.
It is also opening manufacturing sites in other countries outside of China such as Brazil.
That is in response to a more competitive EV market at home and to avoid China’s vulnerability to import tariffs from countries such as the U.S.
Indeed, BYD expects exports to make up about 20% of its global sales this year, compared with about 10% in 2024.
As can be seen above, it is already performing well in overseas sales but expect more acceleration to come.
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