Apple Inc. (AAPL) grabbed significant attention amid its Worldwide Developers Conference (WWDC), where it unveiled key updates to its technology lineup. As investors digest the announcements, Wall Street analysts are weighing in on what these developments mean for Apple’s growth prospects and stock performance.
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Apple opened its annual developers conference Monday with several AI updates, including live translations. However, investors remained unimpressed as the company held back on delivering major AI breakthroughs consumers had expected. Moreover, the event lacked major surprises as many details were leaked beforehand. Consequently, AAPL stock fell 1.2% on Monday. Over the year, the company has lost 20% of its value and ceded its position as the world’s most valuable firm.
Here’s a look at how Wall Street analysts are responding to the WWDC announcements.
Citi Reaffirms Buy on AAPL Stock
Following the first-day updates of WWDC, Citi analysts kept a Buy rating on AAPL stock with a $240 price target. They liked the new software design “Liquid Glass” that links Apple devices, improvements to Vision Pro, a more Mac-like iPadOS, and more iPhone apps on MacOS for smooth use. They also praised Apple Intelligence being used deeply in many apps.
However, analysts also noted that some investors are focused on the delayed personalized Siri update, now pushed to 2026.
More Wall Street Voices Weigh In on Apple’s WWDC 2025
Meanwhile, UBS four-star-rated analyst David Vogt wasn’t much impressed with the WWDC announcements. He stated that many AI features Apple showed were small steps and are already offered by other companies. Vogt has a Hold rating on AAPL stock.
Likewise, Barclays said it had low expectations for WWDC but still came away slightly disappointed. The firm called the updates to Apple’s operating systems and Apple Intelligence “incremental” and not strong enough to spark upgrade demand. BofA also commented that the event lacked the excitement of past years, but Apple did deliver a meaningful UI refresh and a solid AI strategy aimed at developers.
On the other hand, Goldman Sachs still sees Apple a leader in consumer devices despite some letdowns. They highlighted new features like the “Liquid Glass” interface, AI-powered live translations, improved Visual Intelligence, and handy tools like Call Screening and Group Chat updates. Notably, Goldman Sachs kept its Buy rating on AAPL with a $253 price target.
Is Apple Stock a Good Buy?
On TipRanks, AAPL stock has a consensus Moderate Buy rating among 33 Wall Street analysts. That rating is based on 17 Buy, 13 Hold, and three Sells assigned in the last three months. The average AAPL price target of $226.94 implies a 12.6% upside from current levels.
