Google parent company Alphabet (GOOGL) has cut more than 100 employees in design-related roles at its cloud-computing unit.
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Earlier this week, Alphabet laid off employees within the cloud unit’s “quantitative user experience research” teams and “platform and service experience” group, according to media reports. The roles that were eliminated focused on using data, surveys, and other tools to understand user behaviors.
Those behaviors inform product development and design at Alphabet. The company has cut some of its cloud unit’s design teams in half within the U.S. this year. Some employees have been given until December to find a new role within Alphabet.
AI Spending
The latest layoffs come as Alphabet pivots to focus its spending on artificial intelligence (AI) infrastructure. Since the start of 2025, the technology giant has offered voluntary buyout packages to many of its U.S.-based employees and eliminated more than one-third of its managers who oversee small teams.
Buyout packages to U.S.-based employees have occurred in units such as human resources, hardware, search, ads, marketing, finance, and commerce divisions. Alphabet announced that it is planning to spend $85 billion on building out its AI and cloud infrastructure in 2025, which is $10 billion more than initially planned at the start of the year.
Is GOOGL Stock a Buy?
The stock of Alphabet has a consensus Strong Buy rating among 38 Wall Street analysts. That rating is based on 30 Buy and eight Hold recommendations issued in the last three months. The average GOOGL price target of $244.89 implies 0.01% downside from current levels.
