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Headline Operating Profit by Segment
Breaks down WPP’s underlying operating profit by business segment, showing which activities generate the strongest earnings and where restructuring, competition, or cost inflation may be affecting performance.
WPP’s profit mix is heavily dependent on Global Integrated Agencies, which showed a sharp mid‑year downturn in 2025 that pulled group profitability down alongside softer PR and Specialist Agency contributions — highlighting concentration and seasonality risk. Management’s 2026 commentary suggests those segment weaknesses have been partially offset by cost cuts, disposals and strong new‑business wins, but margin upside is fragile: recovery hinges on sustaining client wins, completing planned disposals and reversing the net‑new‑business drag rather than further cost saves alone.
WPP Headline Operating Profit by Segment
| Date | Global Integrated Agencies | Data Investment Management | Public Relations | Specialist Agencies |
|---|---|---|---|---|
| Jun 30, 2026 | £398.00M | £0.00 | £0.00 | £0.00 |
| Dec 31, 2025 | £813.00M | £0.00 | £63.00M | £33.00M |
| Jun 30, 2025 | £352.00M | £0.00 | £39.00M | £21.00M |
| Dec 31, 2024 | £931.00M | £0.00 | £86.00M | £44.00M |
| Jun 30, 2024 | £551.00M | £0.00 | £80.00M | £15.00M |
| Dec 31, 2023 | £933.80M | £0.00 | £103.60M | £46.50M |
| Jun 30, 2023 | £540.50M | £0.00 | £87.50M | £38.30M |
| Dec 31, 2022 | £923.90M | £0.00 | £107.80M | £70.00M |
| Jun 30, 2022 | £507.50M | £0.00 | £83.00M | £48.60M |
| Dec 31, 2021 | £944.10M | £0.00 | £59.60M | £31.20M |
| Jun 30, 2021 | £271.40M | £0.00 | £83.50M | £103.70M |
| Dec 31, 2020 | £711.80M | £0.00 | £69.40M | £97.00M |
| Jun 30, 2020 | £256.00M | £0.00 | £71.90M | £54.40M |
| Dec 31, 2019 | £748.30M | £0.00 | £71.00M | £112.90M |
| Jun 30, 2019 | £471.20M | £101.20M | £69.60M | £87.60M |
