Wix (WIX) Revenue by Segment

Revenue divided among Wix’s core business lines (for example subscriptions, business solutions, and marketplace services). The mix highlights which products drive growth, the balance between recurring and transactional income, and where strategic focus is concentrated.

Creative Subscriptions remains the steady, dominant revenue base, but Business Solutions is clearly the faster‑growing slice and has been taking share recently — driven by BASE44 and improved attach/monetization. Management is intentionally front‑loading marketing and product investment to scale Business Solutions (and BASE44), which should boost long‑term monetization and ARPU, but expect near‑term margin pressure, FX and AI cost headwinds, and partner channel softness while those investments mature.