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Gross Payment Volume
Total value of transactions processed through Wix’s commerce and payment services. Rising payment volume points to merchant adoption and platform traction, while fluctuations highlight seasonality, pricing pressure, or competitive shifts in commerce activity.
GPV has trended upward since 2022, with a brief mid‑2025 plateau and late‑2025 softness before a new Q1‑2026 high — signaling recovery in merchant activity but persistent fragility. Management’s commentary explains why: GDV and bookings are accelerating thanks to stronger monetization and BASE44 traction, offsetting softer SMB volumes; however, elevated marketing/AI spend, partner‑channel pullbacks and macro/FX headwinds mean GPV growth could remain lumpy even as revenue and ARR momentum continue.
WIX Gross Payment Volume
| Date | Gross Payment Volume |
|---|---|
| Jun 30, 2026 | $3.60B |
| Mar 31, 2026 | $3.80B |
| Dec 31, 2025 | $3.60B |
| Sep 30, 2025 | $3.70B |
| Jun 30, 2025 | $3.60B |
| Mar 31, 2025 | $3.40B |
| Dec 31, 2024 | $3.40B |
| Sep 30, 2024 | $3.30B |
| Jun 30, 2024 | $3.20B |
| Mar 31, 2024 | $3.10B |
| Dec 31, 2023 | $3.00B |
| Sep 30, 2023 | $2.90B |
| Jun 30, 2023 | $2.80B |
| Mar 31, 2023 | $2.70B |
| Dec 31, 2022 | $2.60B |
| Sep 30, 2022 | $2.50B |
| Jun 30, 2022 | $2.60B |
| Mar 31, 2022 | $2.60B |