Skip to main content
TipRanks
Go Ultimate75% OFF

Vera Bradley (VRA) AI Stock Analysis

190 Followers
VRA

Vera Bradley

(NASDAQ:VRA)

Select Model
Rating:61Neutral
Price Target:$7.50â–¼(-3.97% Downside)
Action:reiterated
Date:11/04/26

The score is driven primarily by improving financial momentum (notably strong cash flow and a revenue rebound) but held back by continued net losses and negative returns. Technicals are supportive with a strong uptrend, though overbought readings add near-term risk. Valuation remains pressured due to negative earnings, while the latest earnings call was constructive with reiterated improvement guidance but notable risks in the Indirect channel and SG&A.

Positive Factors
Direct-channel growthDirect-channel momentum indicates improving product-market fit and customer engagement across stores and digital commerce. Sustained comparable-sales gains can support healthier revenue quality, provide more control over merchandising and customer data, and strengthen the brand’s foundation over the next several quarters.
Negative Factors
Profitability remains unprovenDespite narrower losses, Vera Bradley has not yet converted its revenue rebound into consistent GAAP earnings. Persistent operating and net losses weaken return generation, limit evidence of durable earnings power, and leave the recovery dependent on continued execution in sales, margins and expense control.

Vera Bradley Key Performance Indicators (KPIs)

Operating Income by SegmentShows profit or loss from core operations for each business segment, such as company stores, e-commerce, wholesale, and licensing. Reveals which channels generate healthy margins versus those that require heavy investment, helping you judge whether revenue growth is translating into sustainable earnings or being absorbed by costs.

-$100.00M-$75.00M-$50.00M-$25.00M$0.00$25.00MMay 21Jul 21Oct 21Jan 22Apr 22Jul 22Oct 22Jan 23Apr 23Jul 23Oct 23Feb 24May 24Aug 24Nov 24Feb 25May 25Aug 25Nov 25Jan 26May 26Aug 26
Chart Insights

Corporate overhead has meaningfully shrunk, removing a persistent drag, while Direct is recovering toward consistent profitability and Indirect has posted gains largely aided by one-off wholesale collaborations. Importantly, Pura Vida — once a major source of volatility and heavy losses — no longer burdens segment results, materially improving structural operating leverage. Management’s margin, inventory and cost targets back a credible path to reduced operating losses, but expect uneven quarterly results and watch whether Indirect momentum can sustain without collaboration-driven spikes.

Data provided by:The Fly

Vera Bradley (VRA) vs. SPDR S&P 500 ETF (SPY)

-50%0%50%100%150%200%250%VRA+218.78%SPY+14.30%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$224.06M
Dividend Yield
―
Average Volume (3M)
577.33K
Price to Earnings (P/E)
-22.0
Beta (1Y)
1.03
Revenue Growth
-9.42%
EPS Growth
87.85%
Country
US
Employees
1,360
Sector
Consumer Cyclical
Sector Strength
61
Industry
Apparel - Footwear & Accessories

Vera Bradley Business Overview & Revenue Model

Company Description

Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operation...

How the Company Makes Money

Vera Bradley primarily makes money by designing, sourcing, and selling branded accessories and related lifestyle products through two main channels: direct-to-consumer (DTC) and wholesale. In its DTC business, the company generates revenue from produ...

Vera Bradley Earnings Call Summary

Earnings Call Date:Sep 15, 2026(Q2-2027)|% Change Since:156.91%|Next Earnings Date:Dec 09, 2026
Earnings Call SentimentPositive

The call was predominantly positive. Management highlighted a second consecutive quarter of overall growth, accelerating Direct performance, positive comparable sales, improved profitability, underlying gross margin expansion, sharply lower inventory, stronger cash generation, no debt and reiterated guidance. The main challenges were the 39% decline in Indirect revenue, fewer stores, higher SG&A, the contribution of tariff refunds to reported gross margin improvement and remaining work to rebuild the Indirect channel.

Positive Updates

Second Consecutive Quarter of Overall Growth
Second-quarter total revenue increased 1.1% year-over-year to $71.6 million from $70.9 million, marking the company's second consecutive quarter of overall growth.

Negative Updates

Indirect Segment Revenue Decline
Indirect segment revenue declined 39% year-over-year to $6.3 million from $10.3 million, due to intentional timing shifts related to the marketplace strategy and a reduction in liquidation sales.

Company Guidance

For fiscal 2027, the company reiterated sales in the range of $255 million to $270 million and a year-over-year operating profit improvement of at least 50%, while continuing to expect full year gross margin improvement; based on year-to-date performance, it also expects year-over-year non-GAAP operating loss improvement to be at least 50%. Inventory will continue to decline through the end of the year, followed by some small increase as we head into next year, with a goal of improving overall turns into the 2 to 3 range. For the third quarter, the company expects strengthening direct business, disciplined promotional management and continued gross margin improvement to remain intact.

Vera Bradley Financial Statement Overview

Summary

Mixed fundamentals: strong TTM operating/free cash flow improvement (a major positive) and a clear revenue rebound, but overall profitability remains weak with negative operating profit, net losses, and negative ROE. Balance sheet leverage appears moderate/managed, yet the recovery still needs to translate into durable earnings.

Income Statement

42Neutral

Balance Sheet

56Neutral

Cash Flow

74Positive
Financial statement breakdown
BreakdownTTMJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue274.49M269.65M371.97M470.79M499.96M540.45M
Gross Profit138.42M125.04M186.84M256.41M238.94M287.94M
EBITDA17.65M416.00K-3.22M47.78M9.48M59.82M
Net Income-10.03M-47.84M-62.19M7.84M-59.73M17.84M
Balance Sheet
Total Assets239.27M234.00M306.69M380.79M404.50M517.55M
Cash, Cash Equivalents and Short-Term Investments34.25M18.51M28.63M77.30M46.59M88.44M
Total Debt70.97M70.53M85.33M81.00M94.38M99.56M
Total Liabilities106.95M102.37M127.73M120.86M142.41M159.13M
Stockholders Equity132.32M131.64M178.96M259.93M251.38M327.44M
Cash Flow
Free Cash Flow52.67M10.07M-24.48M44.22M-21.66M34.37M
Operating Cash Flow54.38M13.37M-14.10M47.99M-13.42M39.86M
Investing Cash Flow-998.00K-1.54M-10.37M-13.77M-8.24M-4.15M
Financing Cash Flow-34.30M-23.57M-22.52M-3.55M-20.11M-11.41M

Vera Bradley Technical Analysis

Technical Analysis SentimentPositive
Last Price7.81

Price Trends

50DMA5.21Positive
100DMA4.39Positive
200DMA3.85Positive

Market Momentum

MACD0.73Negative
RSI72.99Negative
STOCH81.52Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VRA, the sentiment is Positive. The current price of 7.81 is above the 20-day moving average (MA) of 6.63, above the 50-day MA of 5.21, and above the 200-day MA of 3.85, indicating a bullish trend. The MACD of 0.73 indicates Negative momentum. The RSI at 72.99 is Negative, neither overbought nor oversold. The STOCH value of 81.52 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for VRA.

Vera Bradley Risk Analysis

Vera Bradley disclosed 43 risk factors in its most recent earnings report. Vera Bradley reported the most risks in the "Production" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Production - Risks related to the company’s ability to manufacture goods and services

Latest Risks Added

3 New Risks
1.If we are unable to successfully implement our long-term strategic plans and growth strategies, including Project Sunshine, our future operating results could suffer.Q4, 2025
2.If we are unable to successfully implement our long-term strategic plans and growth strategies, including Project Sunshine, our future operating results could suffer.Q4, 2025
3.The use of or failure to adopt artificial intelligence technologies may impact our businessQ4, 2025

Vera Bradley Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

VRA against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
SHOOSHOO73Outperform$3.11B17.3618.92%1.97%20.60%208.58%
DBIDBI71Outperform$345.08M20.035.83%3.03%-0.84%―
WWWWWW70Outperform$1.78B16.8726.26%1.82%7.16%24.85%
FOSLFOSL62Neutral$465.42M-30.78-32.55%―-7.51%74.17%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
VRAVRA61Neutral$230.08M-22.00-7.73%―-9.42%87.85%
CPRICPRI54Neutral$2.25B11.69214.43%―-13.93%―

* Consumer Cyclical Sector Average

Performance Comparison

0%100%200%300%400%VRADBIFOSLCPRISHOOWWWDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
VRA and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
VRAVera Bradley7.815.20199.23%
DBIDesigner Brands6.613.0183.71%
FOSLFossil Group, Inc.9.978.07423.36%
CPRICapri Holdings20.89-0.81-3.73%
SHOOSteven Madden42.705.5614.97%
WWWWolverine World Wide21.936.8445.34%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 04, 2026