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Vera Bradley (VRA)
NASDAQ:VRA
US Market
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Vera Bradley (VRA) Operating Income by Segment

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Operating Income by Segment

Shows profit or loss from core operations for each business segment, such as company stores, e-commerce, wholesale, and licensing. Reveals which channels generate healthy margins versus those that require heavy investment, helping you judge whether revenue growth is translating into sustainable earnings or being absorbed by costs.
Corporate overhead has meaningfully shrunk, removing a persistent drag, while Direct is recovering toward consistent profitability and Indirect has posted gains largely aided by one-off wholesale collaborations. Importantly, Pura Vida — once a major source of volatility and heavy losses — no longer burdens segment results, materially improving structural operating leverage. Management’s margin, inventory and cost targets back a credible path to reduced operating losses, but expect uneven quarterly results and watch whether Indirect momentum can sustain without collaboration-driven spikes.
Date
Corporate & Other
VB Direct
VB Indirect
Pura Vida
Aug 01, 2026
-$15.25M$16.68M$2.98M$0.00
May 02, 2026
-$11.83M$3.11M$4.01M$0.00
Jan 31, 2026
-$12.65M$11.84M$3.53M$0.00
Nov 01, 2025
-$15.88M$2.69M$883.00K$0.00
Aug 02, 2025
-$16.25M$9.34M$2.19M$0.00
May 03, 2025
-$14.30M-$5.54M$1.98M$0.00
Feb 01, 2025
-$17.40M$5.71M$777.00K-$11.30M
Nov 02, 2024
-$15.94M$2.10M$6.07M-$2.71M
Aug 03, 2024
-$15.39M$13.43M$4.74M$89.00K
May 04, 2024
-$18.05M$3.99M$3.83M-$1.20M