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CE Brands (VITA) Stock Price & Analysis
VITA Stock Chart & Stats
- Day’s Range
- CAD 0.67 - CAD 0.69
- 52-Week Range
- CAD 0.38 - CAD 1.14
- Previous Close
- CAD 0.70
- Volume
- 1,500
- Average Volume (3M)
- 2,387
- Market Cap
- CAD 45.34M
- Enterprise Value
- CAD 52.01M
- Total Cash (Recent Filing)
- CAD 1.76M
- Total Debt (Recent Filing)
- CAD 9.32M
- Price to Earnings (P/E)
- ―
- Beta
- 1.02
- Next Earnings
- Dec 01, 2026 (Est.)
- EPS Estimate
- N/A
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Strategic Partnerships
Strategic partnerships enhance product distribution and market penetration, potentially driving long-term revenue growth and brand recognition.
Innovative Product Development
A focus on innovation in smart devices aligns with consumer trends and can sustain competitive advantage and market relevance over time.
Revenue Growth Potential
High revenue growth potential indicates strong demand for products and effective market strategies, supporting future financial performance.
Bears Say
High Leverage
High leverage and negative equity increase financial risk, potentially limiting investment flexibility and increasing vulnerability to economic downturns.
Negative Cash Flow
Consistent negative cash flow from operations can strain liquidity, challenging the company's ability to fund growth and meet obligations.
Declining Profitability
Declining profitability reflects operational inefficiencies, which can hinder long-term financial stability and shareholder value.
CE Brands News
Vitalist Posts Flat Revenue but Wider Loss as It Bets on Reebok Smartwatches and VitalOS Platform
CE Brands ( ($TSE:VITA) ) has issued an announcement. Vitalist reported nine-month revenue of $4.08 million to December 31, 2025, essentially flat year over year, as higher-priced Reebok smartwatches offset
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Company Description
CE Brands
Vitalist Inc. operates as a global, data-driven consumer electronics company, extending its reach across North, Central, and South America, Europe, and Asia. The firm focuses on creating and developing intelligent consumer devices for the wearables and connected health sectors. Its product line features smartwatches marketed under the Motorola brand, alongside health and fitness monitoring solutions that leverage both biomarker and biometric data, sold under its proprietary Vitalist brand. Vitalist distributes these products through a multi-channel approach, including business-to-business engagements, direct-to-consumer sales, and various e-commerce platforms. Formerly known as CE Brands Inc., the company adopted the Vitalist Inc. name in April 2025 and is headquartered in Calgary, Canada.
- Sector
- General
- Industry
- Information Technology Services
- CEO
- Kalvie Legat
- Employees
- 21
- Website
- www.vitalist.co
- Address
- 2100 Livingston Place, Calgary, AB, T2P 0B4, CA
CE Brands (VITA) Earnings & Revenues
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 13 | 6 | 3 |
| Technical Analysis | 3 | 6 | 1 |
| Moving Averages | 10 | 0 | 2 |







