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ProStar Holdings Inc (MAPS) AI Stock Analysis

TSE:MAPS

ProStar Holdings Inc

(TSXV:MAPS)

Select Model
Rating:37Underperform
Price Target:CAD 0.13â–¼(-6.43% Downside)
Action:downgraded
Date:08/21/26

The score is at the low end of the range, driven primarily by a fragile financial profile: negative and deteriorating shareholders' equity, minimal total assets, deeply negative margins, and revenue near $1.1 million that is far below the level needed to cover costs. A sharp collapse in gross margin and continued cash burn point to reliance on outside financing and meaningful dilution or going-concern risk, though the substantial reduction in losses and burn over recent years is a genuine positive. Technicals are the strongest element, with the price above its 50-, 100-, and 200-day moving averages and a modestly positive MACD, but a weak stochastic reading signals near-term softness. Valuation adds little support given negative earnings and no dividend. Overall, this is a speculative micro-cap where evidence of sustained revenue growth and margin recovery is needed before the improving cost picture becomes a durable business.

Positive Factors
Revenue GrowthSustained revenue expansion and faster TTM growth indicate improving customer traction for ProStar’s geospatial software. Continued top-line progress can broaden the installed base, support operating leverage over time, and strengthen the platform’s position in infrastructure technology workflows.
Negative Factors
Negative Shareholders’ EquityNegative equity materially limits balance-sheet flexibility and weakens ProStar’s financial resilience. It can make future financing more difficult, increase dependence on equity issuance or other external capital, and raise dilution risk while the company remains below profitability.

ProStar Holdings Inc (MAPS) vs. iShares MSCI Canada ETF (EWC)

-20%0%20%40%60%80%TSE:MAPS+16.67%EWC+21.27%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
CAD 22.61M
Dividend Yield
―
Average Volume (3M)
20.75K
Price to Earnings (P/E)
-9.4
Beta (1Y)
-1.93
Revenue Growth
20.09%
EPS Growth
17.58%
Country
Canada
Employees
24
Sector
General
Sector Strength
55
Industry
Software - Application

ProStar Holdings Inc Business Overview & Revenue Model

Company Description

ProStar Holdings Inc. develops geospatial intelligence software. It offers PointMan, a cloud and mobile mapping solutions that captures, records, displays, and manages critical infrastructure, including underground pipelines and utilities, as well as...

How the Company Makes Money

ProStar’s primary revenue model is software-driven, centered on monetizing access to its cloud-based geospatial platform and related applications. Revenue is generally generated through (1) software licensing and/or subscription fees for use of its p...

ProStar Holdings Inc Financial Statement Overview

Summary

Financials are very weak. Revenue of roughly $1.1 million grew only about 3.7%, while TTM net margin sits near -155% and gross margin collapsed from about 80% to 34%, undermining unit economics. The balance sheet is the biggest concern: shareholders' equity is negative at about -$1.41 million and worsening, total assets have shrunk to under $520 thousand, and small debt has re-emerged, implying dependence on external funding and dilution risk. The one bright spot is a sharp reduction in losses and cash burn — operating cash outflow improved from about -$4.6 million in 2021 to -$561 thousand TTM — but the improvement stems from cost cuts rather than scale.

Income Statement

22Negative

Balance Sheet

11Very Negative

Cash Flow

24Negative
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue1.11M1.09M1.00M828.28K757.15K750.20K
Gross Profit381.85K871.38K826.06K649.16K569.87K604.96K
EBITDA-1.48M-1.33M-2.65M-5.29M-4.88M-5.55M
Net Income-1.73M-1.34M-2.78M-5.43M-5.04M-5.71M
Balance Sheet
Total Assets519.46K213.60K620.15K330.11K2.47M7.34M
Cash, Cash Equivalents and Short-Term Investments85.86K7,656175.95K68.92K2.21M7.03M
Total Debt421.45K00117.65K0159.33K
Total Liabilities1.93M839.73K746.00K806.39K470.43K750.22K
Stockholders Equity-1.41M-626.13K-125.85K-476.27K2.00M6.59M
Cash Flow
Free Cash Flow-561.24K-712.98K-2.72M-4.50M-4.43M-4.62M
Operating Cash Flow-561.23K-712.98K-2.72M-4.49M-4.42M-4.60M
Investing Cash Flow000-6,525-5,534-19.35K
Financing Cash Flow641.25K542.47K2.86M2.40M-134.91K8.22M

ProStar Holdings Inc Technical Analysis

Technical Analysis SentimentNegative
Last Price0.14

Price Trends

50DMA0.16Negative
100DMA0.17Negative
200DMA0.16Negative

Market Momentum

MACD-0.01Negative
RSI43.12Neutral
STOCH77.24Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:MAPS, the sentiment is Negative. The current price of 0.14 is below the 20-day moving average (MA) of 0.15, below the 50-day MA of 0.16, and below the 200-day MA of 0.16, indicating a bearish trend. The MACD of -0.01 indicates Negative momentum. The RSI at 43.12 is Neutral, neither overbought nor oversold. The STOCH value of 77.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:MAPS.

ProStar Holdings Inc Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

TSE:MAPS against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
TSE:CTZTSE:CTZ77OutperformCAD 29.81M12.0226.14%―10.36%3.87%
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
TSE:RSSTSE:RSS55NeutralCAD 44.54M481.82-19.46%―170.60%―
TSE:RWTSE:RW47NeutralCAD 9.21M-29.22-181.34%―-3.65%-192.77%
TSE:MAPSTSE:MAPS37UnderperformCAD 22.61M-9.39202.94%―20.09%17.58%
TSE:NTARTSE:NTAR37UnderperformCAD 11.83M-2.8674.69%―18.40%36.36%
TSE:IMPTSE:IMP34UnderperformCAD 58.29M-3.75-43.54%―-66.56%-940.17%

* General Sector Average

Performance Comparison

-50%0%50%TSE:MAPSTSE:CTZTSE:IMPTSE:RWTSE:RSSTSE:NTARDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
TSE:MAPS and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
TSE:MAPSProStar Holdings Inc0.140.0212.00%
TSE:CTZNamsys Inc.1.11-0.09-7.50%
TSE:IMPIntermap Technology0.79-1.94-71.06%
TSE:RWRenoworks Software0.23-0.43-65.38%
TSE:RSSResaas Services 0.530.1643.24%
TSE:NTARNexTech AR Solutions Corp0.05-0.12-69.70%

ProStar Holdings Inc Corporate Events

Business Operations and Strategy

ProStar Wins Penhall Subsurface as PointMan Adoption Advances Construction Digital Shift

Positive
Aug 18, 2026

ProStar Holdings Inc., a provider of geospatial intelligence and precision mapping software for critical infrastructure, has secured a key customer win as Penhall Subsurface adopts its PointMan Enterprise platform for utility locating and subsurface...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 26, 2026