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Starco Brands (STCB) AI Stock Analysis

STCB

Starco Brands

(Other OTC:STCB)

Select Model
Rating:38Underperform
Price Target:$0.03â–¼(-7.41% Downside)
Action:reiterated
Date:10/28/26

STCB scores at the low end of the range, driven primarily by a high-risk financial profile: three consecutive periods of revenue decline, deep ongoing losses, a nearly depleted equity base with leverage at roughly 2.6 times, and a return to negative operating and free cash flow. Technicals reinforce the caution, with the price trading below all major moving averages and a negative MACD, though a near-oversold RSI suggests potential short-term stabilization. Valuation provides no cushion given negative earnings and no dividend. The modest positives — recovering gross margin, low capital intensity, and a manageable absolute debt balance — are not yet enough to offset the turnaround and liquidity risks.

Positive Factors
Innovative multi-channel consumer brand modelThe combination of internal product development, acquisitions, strategic partnerships, and both direct-to-consumer and retail distribution gives Starco several avenues to build brands and reach customers. This model can support scalable growth if execution improves and products gain lasting adoption.
Negative Factors
Declining revenueRevenue contraction weakens the scale benefits needed to support a consumer-brand portfolio and makes fixed operating costs harder to absorb. If the decline persists, Starco may have less capacity to fund product development, marketing, and distribution while pursuing future growth.

Starco Brands (STCB) vs. SPDR S&P 500 ETF (SPY)

-50%0%50%100%150%200%250%300%STCB+28.57%SPY+12.58%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$21.96M
Dividend Yield
―
Average Volume (3M)
80.54K
Price to Earnings (P/E)
-0.9
Beta (1Y)
1.72
Revenue Growth
-27.39%
EPS Growth
-1245.45%
Country
US
Employees
26
Sector
Consumer Defensive
Sector Strength
62
Industry
Advertising Agencies

Starco Brands Business Overview & Revenue Model

Company Description

Starco Brands, Inc. focuses on the distribution of consumer products, reaching customers across the United States through both traditional retail outlets and online platforms. Its extensive portfolio spans numerous categories, such as household clean...

Starco Brands Earnings Call Summary

Earnings Call Date:Nov 13, 2024(Q3-2024)|% Change Since:-71.28%|Next Earnings Date:May 14, 2024
Earnings Call SentimentNeutral

The earnings call presents a mixed picture with notable achievements in cost optimization and brand growth, particularly for Winona and Soylent, but is offset by significant revenue and profit declines, especially in the Whipshots segment. The sentiment is balanced with both promising strategies for future growth and current challenges in revenue generation.

Positive Updates

Positive Adjusted EBITDA and Margin Improvement
Achieved positive adjusted EBITDA, driven by cost management and new distribution gains, along with sequential margin improvement.

Negative Updates

Decrease in Net Revenue
Reported net revenue for Q3 2024 was $15.5 million, down from $17.7 million in Q3 2023, driven by targeted e-commerce sales reductions and lower retail volumes.

Company Guidance

During the third quarter 2024 earnings call for Starco Brands, CEO and Interim CFO Ross Sklar provided detailed insights into the company's operational and financial performance. The quarter was marked by achieving positive adjusted EBITDA and sequential margin improvement, driven by cost management and new distribution gains. The company identified $3 million in cost optimization opportunities, contributing to enhanced capital availability. Notable metrics included a net revenue of $15.5 million, a gross profit of $6.4 million, and an adjusted EBITDA of $0.7 million. Key brand performances were highlighted, such as Winona Popcorn Spray, which achieved over 60% growth year-over-year and 10% market share with only 30% ACV. The Whipshots brand expanded its retail footprint with a partnership with Kroger, securing 1,257 distribution points. Meanwhile, the Art of Sport brand launched into retail with its protein powder now available at Fred’s stores owned by Kroger, and further expansion plans are set for 2025. Soylent showed a 15% cost savings and maintained a 23.6% market share in the meal replacement category with a strong return on ad spend of 4.5x. Starco Brands concluded the quarter with $1.6 million in cash and $13.2 million in inventory, positioning itself for accelerated strategic growth and market penetration in 2025.

Starco Brands Financial Statement Overview

Summary

Financials are weak across the board. Revenue has contracted for three straight periods from its 2023 peak of about $65.2 million to roughly $34.9 million on a trailing-twelve-month basis, while losses remain deep with a TTM net loss near $23.2 million and a net margin around -66%. Shareholders' equity has collapsed from about $18.4 million in 2024 to just $3.3 million, pushing debt-to-equity to roughly 2.6 times and leaving almost no cushion against further losses. Operating and free cash flow have swung back to negative after a brief positive stretch in 2024. Partial offsets include a rebound in gross margin to about 30%, a modest absolute debt balance of roughly $8.8 million, and minimal capital spending that keeps the cash burn small relative to reported losses.

Income Statement

14Very Negative

Balance Sheet

18Very Negative

Cash Flow

22Negative
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Mar 2024Dec 2022Dec 2021
Income Statement
Total Revenue34.92M40.48M58.67M65.21M7.81M673.33K
Gross Profit10.51M8.46M20.86M11.88M7.04M387.49K
EBITDA-7.67M-16.72M-13.53M-42.74M1.06M-3,500
Net Income-23.19M-20.93M-17.65M-46.19M809.97K-2.28M
Balance Sheet
Total Assets34.14M35.86M59.72M83.35M41.19M1.36M
Cash, Cash Equivalents and Short-Term Investments901.13K1.82M1.21M1.76M1.48M338.86K
Total Debt8.75M8.57M6.72M8.39M3.74M1.53M
Total Liabilities21.77M21.66M32.49M57.67M8.33M4.11M
Stockholders Equity3.35M5.12M18.40M17.16M32.77M-2.67M
Cash Flow
Free Cash Flow-825.95K-1.01M1.90M313.55K377.78K-1.86M
Operating Cash Flow-808.96K-900.77K2.22M686.66K377.78K-1.84M
Investing Cash Flow-1,999-132.95K-439.32K-230.01K-1.46M-115.64K
Financing Cash Flow802.46K1.64M-2.33M-175.80K2.22M1.52M

Starco Brands Technical Analysis

Technical Analysis SentimentPositive
Last Price0.03

Price Trends

50DMA0.03Positive
100DMA0.03Negative
200DMA0.03Negative

Market Momentum

MACD0.00Negative
RSI54.63Neutral
STOCH100.00Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For STCB, the sentiment is Positive. The current price of 0.03 is above the 20-day moving average (MA) of 0.03, below the 50-day MA of 0.03, and below the 200-day MA of 0.03, indicating a neutral trend. The MACD of 0.00 indicates Negative momentum. The RSI at 54.63 is Neutral, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for STCB.

Starco Brands Risk Analysis

Starco Brands disclosed 27 risk factors in its most recent earnings report. Starco Brands reported the most risks in the "Production" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Production - Risks related to the company’s ability to manufacture goods and services

Latest Risks Added

1 New Risk
1.An impairment in the carrying value of goodwill, trade names and other long-lived assets could negatively affect our consolidated results of operations and net worth.Q4, 2023

Starco Brands Peers Comparison

Overall Rating

UnderperformOutperform
Sector (62)

Financial Indicators

STCB against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
ALTOALTO64Neutral$283.13M5.1321.15%―1.09%―
Sector *62Neutral$20.33B14.63-3.31%3.23%1.93%-12.26%
FSIFSI52Neutral$78.69M-25.18-8.12%―-4.66%-201.32%
NTICNTIC50Neutral$71.51M-58.24-1.60%0.53%7.70%-139.19%
LOOPLOOP43Neutral$12.69M-1.15158.94%―-94.98%-1.55%
STCBSTCB38Underperform$21.94M-0.92-248.42%―-27.39%-1245.45%

* Consumer Defensive Sector Average

Performance Comparison

0%200%400%STCBFSINTICALTOLOOPCNEYDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
STCB and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
STCBStarco Brands 0.030.0122.73%
FSIFlexible Solutions International6.17-2.67-30.20%
NTICNorthern Technologies International7.49-0.72-8.77%
ALTOAlto Ingredients, Inc.3.502.37209.73%
LOOPLoop Industries0.28-1.30-82.09%
CNEYCn Energy Group Inc0.45-1.38-75.55%

Starco Brands Corporate Events

Regulatory Filings and Compliance

Starco Brands Announces Material Definitive Agreement Disclosure

Neutral
Oct 13, 2026

Starco Brands issued a disclosure referencing prior statements, but the provided text is fragmentary and lacks substantive details on operations, financial performance, or strategic initiatives.With no specific dates, metrics, or transactional inform...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 28, 2026