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Users
Tracks total active users and paying subscribers, plus engagement and conversion trends, which drive Spotify’s ability to monetize. Strong user growth and higher engagement improve ad reach and subscription upsell potential; weak retention or slowed conversions warn of future revenue pressure.MAU acceleration is being driven overwhelmingly by the ad‑supported pool while Premium adds remain steady but smaller; Premium ARPU expansion is supporting revenue, yet there’s a clear monetization gap — ad user growth far outpaces ad revenue and ad gross margins, so future topline depends on executing programmatic/biddable ads, product top‑ups and AI features (DJ, Song DNA). Management’s upbeat Q2/year guidance and margin targets hinge on closing that ad‑monetization gap and absorbing near‑term AI/marketing cost volatility.
Date | Premium | Ad-Supported | Total |
|---|---|---|---|
Jun 30, 2026 | 300.00M | 494.00M | 777.00M |
Mar 31, 2026 | 293.00M | 483.00M | 761.00M |
Dec 31, 2025 | 290.00M | 476.00M | 751.00M |
Sep 30, 2025 | 281.00M | 446.00M | 713.00M |
Jun 30, 2025 | 276.00M | 433.00M | 696.00M |
Mar 31, 2025 | 268.00M | 423.00M | 678.00M |
Dec 31, 2024 | 263.00M | 425.00M | 675.00M |
Sep 30, 2024 | 252.00M | 402.00M | 640.00M |
Jun 30, 2024 | 246.00M | 393.00M | 626.00M |
Mar 31, 2024 | 239.00M | 388.00M | 615.00M |