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SOBR Safe
(NASDAQ:SOBR)
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Rating:40Underperform
Price Target:
$0.47
▼(-4.90% Downside)
Action:Downgraded
Date:08/28/26
The score is driven primarily by very weak financial performance (shrinking revenue, deeply negative margins, persistent cash burn, and negative equity). Technicals reinforce the risk with a clear downtrend and negative momentum. Recent corporate events add significant uncertainty due to Nasdaq listing deficiencies and the decision to discontinue revenue-generating operations, while valuation metrics provide limited support given negative earnings and no stated dividend yield.
Positive Factors
Historical Revenue Expansion
Strong revenue expansion from 2022–2024 indicates the offering achieved some market adoption from a small base. This supports evidence of potential product-market fit, though the later decline and shutdown limit its forward relevance.
Negative Factors
Discontinued Revenue Operations
Ending SOBRcheck, SOBRsure, manufacturing, software support, and related services removes the company’s existing revenue engine. This creates major uncertainty about future cash generation, customer continuity, and the viability of the standalone business.
Read all positive and negative factors
Positive Factors
Negative Factors
Historical Revenue Expansion
Strong revenue expansion from 2022–2024 indicates the offering achieved some market adoption from a small base. This supports evidence of potential product-market fit, though the later decline and shutdown limit its forward relevance.
Read all positive factors
SOBR Safe (SOBR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.31M
Dividend YieldN/A
Average Volume (3M)304.56K
Price to Earnings (P/E)―
Beta (1Y)1.71
Revenue Growth17.67%
EPS Growth92.17%
CountryUS
Employees18
SectorTechnology
Sector Strength88
IndustryHardware, Equipment & Parts
Share Statistics
EPS (TTM)-4.97
Shares Outstanding5,387,210
10 Day Avg. Volume138,778
30 Day Avg. Volume304,564
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.63
Price to Sales (P/S)7.19
P/FCF Ratio-0.45
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit>-0.01
Enterprise Value/Ebitda>-0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
SOBR Safe Business Overview & Revenue Model
Company Description
SOBR Safe, Inc. specializes in developing non-intrusive technologies for alcohol detection and identity confirmation. The company's offerings include SOBRcheck, a fixed device for identification and continuous alcohol monitoring, and SOBRsure, a w...
How the Company Makes Money
SOBR Safe generates revenue primarily by selling and/or leasing its alcohol-detection hardware and charging recurring fees associated with the use of its software/platform and monitoring services tied to those devices. Revenue is therefore typical...
SOBR Safe Financial Statement Overview
Summary
Income Statement
8
Very Negative
Balance Sheet
18
Very Negative
Cash Flow
10
Very Negative
| Breakdown | TTM | Mar 2026 | Dec 2024 | Dec 2023 | Mar 2023 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 354.65K | 437.42K | 212.74K | 157.29K | 35.32K | 0.00 |
| Gross Profit | -118.47K | -153.78K | 19.17K | 62.35K | 16.01K | 0.00 |
| EBITDA | -10.07M | -8.54M | -7.77M | -9.02M | -8.51M | -5.23M |
| Net Income | -10.43M | -8.95M | -8.61M | -10.21M | -12.35M | -7.87M |
Balance Sheet | ||||||
| Total Assets | 600.87K | 6.62M | 11.17M | 6.15M | 11.91M | 4.21M |
| Cash, Cash Equivalents and Short-Term Investments | 429.07K | 4.76M | 8.38M | 2.79M | 8.58M | 882.27K |
| Total Debt | 69.38K | 223.47K | 342.70K | 2.68M | 1.81M | 2.58M |
| Total Liabilities | 926.28K | 1.70M | 1.37M | 4.16M | 2.82M | 4.69M |
| Stockholders Equity | -271.69K | 4.98M | 9.86M | 2.04M | 9.14M | -429.96K |
Cash Flow | ||||||
| Free Cash Flow | -8.04M | -7.00M | -6.52M | -5.93M | -6.16M | -3.69M |
| Operating Cash Flow | -8.00M | -6.96M | -6.52M | -5.93M | -6.16M | -3.69M |
| Investing Cash Flow | -38.17K | -38.17K | 0.00 | 0.00 | 0.00 | 0.00 |
| Financing Cash Flow | 5.29K | 3.37M | 12.12M | 139.23K | 13.85M | 4.34M |
SOBR Safe Technical Analysis
Negative
0.49
Price Trends
0.64
Negative
0.83
Negative
1.05
Negative
Market Momentum
-0.06
Negative
38.68
Neutral
8.21
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SOBR, the sentiment is Negative. The current price of 0.49 is below the 20-day moving average (MA) of 0.51, below the 50-day MA of 0.64, and below the 200-day MA of 1.05, indicating a bearish trend. The MACD of -0.06 indicates Negative momentum. The RSI at 38.68 is Neutral, neither overbought nor oversold. The STOCH value of 8.21 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SOBR.
SOBR Safe Risk Analysis
SOBR Safe disclosed 33 risk factors in its most recent earnings report. SOBR Safe reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
SOBR Safe Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
50 Neutral | $59.31M | -3.74 | -29.36% | ― | 430.52% | 90.43% | |
43 Neutral | $331.96M | -0.03 | -329.57% | ― | -68.00% | 97.75% | |
40 Underperform | $2.31M | -0.09 | -310.87% | ― | 17.67% | 92.17% |
* Technology Sector Average
SOBR
SOBR Safe
0.43
-2.75
-86.57%
WATT
Energous
10.73
1.92
21.79%
IMTE
Integrated Media Technology
0.47
-0.44
-48.33%
OST
Ostin Technology Group Co., Ltd.
1.70
-0.08
-4.78%
SVRE
SaverOne 2014 Ltd. ADR
2.61
-16.71
-86.49%
SOBR Safe Corporate Events
Executive/Board ChangesDelistings and Listing ChangesFinancial DisclosuresRegulatory Filings and Compliance
SOBR Safe Faces New Nasdaq Listing Deficiency and Risks
Negative
Aug 27, 2026
On August 21, 2026, SOBR Safe, Inc. disclosed that its stockholders’ equity as of June 30, 2026 fell below Nasdaq’s $2.5 million minimum, adding a new deficiency to earlier warnings over its sub-$1.00 bid price and ineligibility for a ...
Business Operations and StrategyM&A Transactions
SOBR Safe Ends Operations Amid Strategic Restructuring Plans
Negative
Jul 10, 2026
On July 10, 2026, SOBR Safe’s board approved a plan to discontinue all revenue-generating operations tied to its alcohol monitoring hardware and software, effective July 31, 2026, including halting SOBRcheck and SOBRsure device sales and SOB...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.