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Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently the company runs and where it’s prioritizing investment.
Post-2022 cost reset, Snap has reallocated spend toward engineering: R&D, after an earlier cut, has steadily climbed since 2024 while G&A and sales & marketing remain subdued. That pattern signals management prioritizing product and technology investment over heavy user-acquisition or overhead growth—positive for long-term differentiation but risks compressing near-term revenue leverage if marketing stays restrained.
SNAP Operating Expense Breakdown
| Date | Sales and Marketing | Research and Development | General and Administrative |
|---|---|---|---|
| Jun 30, 2026 | $298.40M | $542.09M | $261.34M |
| Mar 31, 2026 | $239.01M | $478.30M | $220.69M |
| Dec 31, 2025 | $249.28M | $472.69M | $242.33M |
| Sep 30, 2025 | $256.21M | $453.42M | $251.35M |
| Jun 30, 2025 | $257.85M | $443.32M | $250.09M |
| Mar 31, 2025 | $257.96M | $424.17M | $235.36M |
| Dec 31, 2024 | $248.21M | $422.94M | $241.35M |
| Sep 30, 2024 | $273.11M | $412.79M | $220.98M |
| Jun 30, 2024 | $266.32M | $406.20M | $229.31M |
| Mar 31, 2024 | $276.03M | $449.76M | $227.46M |
| Dec 31, 2023 | $275.81M | $483.53M | $229.16M |
| Sep 30, 2023 | $297.25M | $494.56M | $221.05M |
| Jun 30, 2023 | $280.58M | $477.66M | $216.87M |
| Mar 31, 2023 | $268.43M | $455.11M | $190.34M |
| Dec 31, 2022 | $295.15M | $584.94M | $225.93M |
| Sep 30, 2022 | $270.34M | $564.00M | $262.37M |
| Jun 30, 2022 | $311.37M | $505.04M | $249.06M |
| Mar 31, 2022 | $241.89M | $455.56M | $215.91M |
| Dec 31, 2021 | $245.23M | $434.19M | $194.44M |
| Sep 30, 2021 | $217.53M | $412.02M | $175.28M |
| Jun 30, 2021 | $179.72M | $370.67M | $179.20M |
| Mar 31, 2021 | $150.29M | $348.58M | $161.72M |
| Dec 31, 2020 | $157.63M | $318.45M | $146.93M |
| Sep 30, 2020 | $143.51M | $283.64M | $126.29M |
| Jun 30, 2020 | $132.12M | $260.86M | $121.33M |
| Mar 31, 2020 | $122.20M | $238.61M | $134.61M |
| Dec 31, 2019 | $125.97M | $219.53M | $215.55M |
| Sep 30, 2019 | $123.24M | $211.60M | $117.07M |
| Jun 30, 2019 | $111.50M | $236.20M | $129.64M |
| Mar 31, 2019 | $97.88M | $216.19M | $118.65M |
| Dec 31, 2018 | $99.47M | $164.44M | $107.66M |
| Sep 30, 2018 | $97.60M | $203.50M | $122.50M |
| Jun 30, 2018 | $101.70M | $203.20M | $123.60M |
| Mar 31, 2018 | $102.10M | $201.00M | $123.30M |
| Dec 31, 2017 | $110.50M | $233.80M | $111.10M |
| Sep 30, 2017 | $101.50M | $239.40M | $118.10M |
| Jun 30, 2017 | $90.90M | $255.70M | $131.90M |
| Mar 31, 2017 | $219.70M | $805.80M | $1.17B |
| Dec 31, 2016 | $50.40M | $65.00M | $66.70M |
| Sep 30, 2016 | $34.70M | $54.60M | $42.10M |
