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Scienjoy Holding (SJ) AI Stock Analysis

55 Followers
SJ

Scienjoy Holding

(NASDAQ:SJ)

Select Model
Rating:51Neutral
Price Target:$1.00â–¼(-7.41% Downside)
Action:reiterated
Date:11/12/26

The score is held down primarily by weakening financial performance (multi-year revenue declines and a move into sizable losses), partially offset by continued positive operating/free cash flow and low leverage. Technicals are moderately positive with price above key moving averages and supportive momentum, but valuation support is limited because the company is loss-making (negative P/E) and no dividend yield is available.

Positive Factors
Positive cash generationContinued positive operating and free cash flow indicates that the business still converts operations into cash despite weaker reported earnings. This provides internal funding capacity and resilience over the next several quarters, although volatility means the strength is not yet fully consistent.
Negative Factors
Persistent revenue declineThree consecutive years of declining revenue point to weakening demand or reduced monetization in the existing business rather than a temporary fluctuation. Continued top-line contraction can reduce operating leverage, constrain reinvestment, and make recovery dependent on successful new initiatives.

Scienjoy Holding (SJ) vs. SPDR S&P 500 ETF (SPY)

-25%0%25%50%75%100%125%150%SJ+58.82%SPY+14.28%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$45.64M
Dividend Yield
―
Average Volume (3M)
32.76K
Price to Earnings (P/E)
-0.5
Beta (1Y)
-0.25
Revenue Growth
-5.56%
EPS Growth
-5265.61%
Country
US
Employees
303
Sector
Communication Services
Sector Strength
60
Industry
Internet Content & Information

Scienjoy Holding Business Overview & Revenue Model

Company Description

Headquartered in Beijing, People's Republic of China, Scienjoy Holding Corporation operates mobile live streaming platforms. The company's core business centers on interactive live broadcasts, facilitating direct engagement between content creators a...

How the Company Makes Money

Scienjoy Holding primarily generates revenue from its live-streaming ecosystem through user spending on virtual items (often called virtual gifts) that viewers purchase and send to streamers during live broadcasts. The company typically recognizes a...

Scienjoy Holding Financial Statement Overview

Summary

Financials are mixed but pressured: income statement quality deteriorated with three straight years of revenue declines and a swing into losses (including a much larger loss in 2025). Offsetting this, leverage is relatively low and both operating cash flow and free cash flow stayed positive, providing some resilience despite volatility and weakening consistency.

Income Statement

28Negative

Balance Sheet

62Positive

Cash Flow

55Neutral
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue1.26B1.24B1.36B1.46B1.94B1.67B
Gross Profit231.12M227.15M245.43M192.30M281.34M304.14M
EBITDA-674.88M-661.08M54.70M-11.18M226.35M180.27M
Net Income-577.51M-587.05M39.69M-30.72M192.07M169.84M
Balance Sheet
Total Assets710.38M710.38M1.41B1.45B1.49B1.09B
Cash, Cash Equivalents and Short-Term Investments316.18M316.18M290.15M236.46M214.43M279.45M
Total Debt14.04M14.04M4.80M12.74M24.78M0
Total Liabilities116.96M116.96M219.85M298.06M337.32M279.63M
Stockholders Equity615.37M615.37M1.20B1.15B1.15B808.59M
Cash Flow
Free Cash Flow069.67M67.73M102.20M55.40M114.91M
Operating Cash Flow070.51M68.72M102.69M57.55M116.30M
Investing Cash Flow0-6.07M-20.04M-67.19M-113.25M-115.12M
Financing Cash Flow0-97.90K-136.00K-5.22M-11.48M15.28M

Scienjoy Holding Technical Analysis

Technical Analysis SentimentPositive
Last Price1.08

Price Trends

50DMA0.83Positive
100DMA0.88Positive
200DMA1.04Positive

Market Momentum

MACD0.03Negative
RSI67.79Neutral
STOCH88.56Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SJ, the sentiment is Positive. The current price of 1.08 is above the 20-day moving average (MA) of 0.88, above the 50-day MA of 0.83, and above the 200-day MA of 1.04, indicating a bullish trend. The MACD of 0.03 indicates Negative momentum. The RSI at 67.79 is Neutral, neither overbought nor oversold. The STOCH value of 88.56 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SJ.

Scienjoy Holding Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

SJ against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
SJSJ51Neutral$42.96M-0.53-113.70%―-5.56%-5265.61%
SGASGA47Neutral$46.10M-5.10-5.83%14.04%-5.31%-514.49%
MDIAMDIA43Neutral$80.66M-1.23-138.17%―14.33%-319.43%
BBGIBBGI40Underperform$12.09M-0.06-903.00%―-16.12%-1061.96%
UONEUONE39Underperform$15.27M-0.071882.84%―-11.29%-43.50%

* Communication Services Sector Average

Performance Comparison

0%200%400%SJBBGIUONESGAMDIADec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
SJ and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
SJScienjoy Holding Corporation1.080.4366.15%
BBGIBeasley Broadcast5.971.6237.24%
UONEUrban One3.03-8.77-74.32%
SGASaga Communications7.12-3.97-35.81%
MDIAMediaco Holding Inc1.000.089.00%

Scienjoy Holding Corporate Events

Scienjoy Posts Mixed First-Half 2026 Results as AI Pivot Gains Traction

Oct 26, 2026

On October 26, 2026, Scienjoy reported unaudited results for the second quarter and first half of 2026, showing pressure on its live streaming revenues but improving profitability over the six-month period. Second-quarter revenue fell to RMB305.4 mil...

Scienjoy to Acquire 29.9% Stake in Hong Kong-Listed Leader Education

Sep 3, 2026

On September 2, 2026, Scienjoy Holding Corporation announced it had signed a sale and purchase agreement via its wholly owned subsidiary to buy 239,234,000 shares of Leader Education Limited for HK$102.69 million, about US$13.1 million. The shares ac...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 12, 2026