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Firefly AB
(FIRE)
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Rating:78Outperform
Price Target:
kr185.00
▲(9.47% Upside)
Action:Reiterated
Date:08/22/26
The score is driven primarily by strong financial performance—particularly minimal leverage, solid margins, and strong ROE—supported by constructive technicals with the price above major moving averages. The main constraints are a premium P/E and fundamental deceleration signals (slower growth and declining free cash flow growth), partially offset by the high dividend yield.
Positive Factors
Minimal leverage
Extremely low leverage materially reduces financial risk and preserves flexibility for investment, dividends, or resilience during weaker industrial conditions. The substantial equity base relative to debt also supports stability and limits exposure to refinancing and interest-cost pressure.
Negative Factors
Slowing revenue growth
The marked slowdown in revenue growth suggests that expansion is becoming less rapid than in earlier periods. If this persists, it could reduce operating leverage, constrain the pace of earnings growth, and make future performance more dependent on margin and installed-base execution.
Read all positive and negative factors
Positive Factors
Negative Factors
Minimal leverage
Extremely low leverage materially reduces financial risk and preserves flexibility for investment, dividends, or resilience during weaker industrial conditions. The substantial equity base relative to debt also supports stability and limits exposure to refinancing and interest-cost pressure.
Read all positive factors
Firefly AB (FIRE) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr975.23M
Dividend Yield6.15%
Average Volume (3M)3.22K
Price to Earnings (P/E)17.9
Beta (1Y)0.29
Revenue Growth8.56%
EPS Growth25.74%
CountrySE
Employees170
SectorGeneral
Sector StrengthN/A
IndustrySecurity & Protection Services
Share Statistics
EPS (TTM)9.09
Shares Outstanding6,001,400
10 Day Avg. Volume2,693
30 Day Avg. Volume3,219
Financial Highlights & Ratios
PEG Ratio-1.89
Price to Book (P/B)6.35
Price to Sales (P/S)2.39
P/FCF Ratio26.18
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Firefly AB Business Overview & Revenue Model
Company Description
Firefly AB (publ), a company established in Stockholm, Sweden, in 1969, specializes globally in the development and sale of industrial fire prevention and protection systems for process industries. The firm operates through two primary business se...
How the Company Makes Money
Firefly AB makes money by selling and servicing industrial fire prevention and protection solutions to industrial customers. Key revenue streams typically include: (1) Equipment and system sales: revenue from engineered solutions and hardware inst...
Firefly AB Financial Statement Overview
Summary
Income Statement
84
Very Positive
Balance Sheet
92
Very Positive
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 520.56M | 503.25M | 497.06M | 477.93M | 384.43M | 300.23M |
| Gross Profit | 210.32M | 204.97M | 204.75M | 178.67M | 134.06M | 111.87M |
| EBITDA | 70.47M | 66.30M | 78.04M | 60.96M | 46.46M | 26.64M |
| Net Income | 54.52M | 47.56M | 54.83M | 45.24M | 34.84M | 18.82M |
Balance Sheet | ||||||
| Total Assets | 268.57M | 307.75M | 303.00M | 288.45M | 219.37M | 192.80M |
| Cash, Cash Equivalents and Short-Term Investments | 35.06M | 80.08M | 67.87M | 52.96M | 32.95M | 52.66M |
| Total Debt | 690.00K | 1.53M | 2.06M | 1.94M | 2.16M | 0.00 |
| Total Liabilities | 121.83M | 118.78M | 127.67M | 140.69M | 143.58M | 122.43M |
| Stockholders Equity | 146.74M | 188.97M | 175.33M | 147.77M | 75.79M | 70.37M |
Cash Flow | ||||||
| Free Cash Flow | 42.91M | 45.84M | 38.77M | 36.25M | -5.56M | 23.87M |
| Operating Cash Flow | 45.46M | 50.44M | 42.54M | 41.21M | -1.44M | 32.55M |
| Investing Cash Flow | -2.45M | -4.60M | 1.53M | -5.01M | -4.33M | -8.89M |
| Financing Cash Flow | -60.11M | -33.18M | -29.27M | -18.55M | -15.00M | -12.60M |
Firefly AB Technical Analysis
Negative
169.00
Price Trends
167.80
Negative
169.28
Negative
175.29
Negative
Market Momentum
-2.17
Positive
40.64
Neutral
8.61
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:FIRE, the sentiment is Negative. The current price of 169 is below the 20-day moving average (MA) of 174.43, above the 50-day MA of 167.80, and below the 200-day MA of 175.29, indicating a bearish trend. The MACD of -2.17 indicates Positive momentum. The RSI at 40.64 is Neutral, neither overbought nor oversold. The STOCH value of 8.61 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:FIRE.
Firefly AB Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
78 Outperform | kr975.23M | 17.88 | ― | 6.15% | 8.56% | 25.74% | |
67 Neutral | kr34.41B | 19.25 | 14.93% | 2.82% | -1.94% | 8.99% | |
63 Neutral | kr490.04M | 12.05 | 6.72% | ― | 4.44% | ― | |
61 Neutral | kr87.26B | 15.52 | 13.98% | 3.47% | -5.74% | 0.13% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
51 Neutral | kr100.64M | 38.42 | ― | ― | 16.19% | ― | |
51 Neutral | €9.22B | -63.39 | ― | 1.13% | 9.90% | -38.94% |
* General Sector Average
SE:FIRE
Firefly AB
162.50
-7.47
-4.40%
SE:LOOMIS
Loomis AB
533.00
129.87
32.21%
SE:SECU.B
Securitas AB
151.30
13.43
9.74%
SE:SGG
Sensys Gatso Group AB
42.05
2.05
5.12%
SE:TSEC
Tempest Security AB
9.85
-3.95
-28.62%
SE:VSURE
Verisure Plc
8.86
-6.97
-44.02%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.