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Firefly AB (SE:FIRE)
:FIRE
Sweden Market
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Firefly AB (FIRE) AI Stock Analysis

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SE:FIRE

Firefly AB

(FIRE)

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Outperform 78 (OpenAI - Gpt-5.6Sol)
Rating:78Outperform
Price Target:
kr187.00
▲(10.65% Upside)
Action:Reiterated
Date:08/22/26
The score is driven primarily by strong financial performance—particularly minimal leverage, solid margins, and strong ROE—supported by constructive technicals with the price above major moving averages. The main constraints are a premium P/E and fundamental deceleration signals (slower growth and declining free cash flow growth), partially offset by the high dividend yield.
Positive Factors
Minimal leverage and financial flexibility
Extremely low leverage reduces interest and refinancing pressure while preserving capacity to fund installations, product development, and other growth initiatives. This conservative capital structure should help Firefly remain resilient through industrial capex cycles and retain flexibility for shareholder returns.
Negative Factors
Revenue growth has decelerated
Slower revenue expansion may indicate that the exceptional growth phase has moderated, making future earnings increasingly dependent on winning new projects, expanding the installed base, or increasing service activity. Sustained lower growth would reduce operating leverage and constrain the pace of compounding.
Read all positive and negative factors
Positive Factors
Negative Factors
Minimal leverage and financial flexibility
Extremely low leverage reduces interest and refinancing pressure while preserving capacity to fund installations, product development, and other growth initiatives. This conservative capital structure should help Firefly remain resilient through industrial capex cycles and retain flexibility for shareholder returns.
Read all positive factors

Firefly AB (FIRE) vs. iShares MSCI Sweden ETF (EWD)

Firefly AB Business Overview & Revenue Model

Company Description
Firefly AB (publ), a company established in Stockholm, Sweden, in 1969, specializes globally in the development and sale of industrial fire prevention and protection systems for process industries. The firm operates through two primary business se...
How the Company Makes Money
Firefly AB makes money by selling and servicing industrial fire prevention and protection solutions to industrial customers. Key revenue streams typically include: (1) Equipment and system sales: revenue from engineered solutions and hardware inst...

Firefly AB Financial Statement Overview

Summary
Strong overall fundamentals: healthy profitability (TTM gross margin ~39.9%, EBIT margin ~12.0%, net margin ~8.7%), exceptionally low leverage (debt-to-equity ~0.0035; total debt under 1M), and strong ROE (~24%). Offsets are slowing revenue growth (~5.8% TTM versus much stronger 2022–2023), margin normalization versus 2024, and weaker recent free cash flow growth (about -18% TTM) with inconsistent cash conversion (OCF/NI ~0.55).
Income Statement
84
Very Positive
Balance Sheet
92
Very Positive
Cash Flow
72
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue520.56M503.25M497.06M477.93M384.43M300.23M
Gross Profit210.32M204.97M204.75M178.67M134.06M111.87M
EBITDA70.47M66.30M78.04M60.96M46.46M26.64M
Net Income54.52M47.56M54.83M45.24M34.84M18.82M
Balance Sheet
Total Assets268.57M307.75M303.00M288.45M219.37M192.80M
Cash, Cash Equivalents and Short-Term Investments35.06M80.08M67.87M52.96M32.95M52.66M
Total Debt690.00K1.53M2.06M1.94M2.16M0.00
Total Liabilities121.83M118.78M127.67M140.69M143.58M122.43M
Stockholders Equity146.74M188.97M175.33M147.77M75.79M70.37M
Cash Flow
Free Cash Flow42.91M45.84M38.77M36.25M-5.56M23.87M
Operating Cash Flow45.46M50.44M42.54M41.21M-1.44M32.55M
Investing Cash Flow-2.45M-4.60M1.53M-5.01M-4.33M-8.89M
Financing Cash Flow-60.11M-33.18M-29.27M-18.55M-15.00M-12.60M

Firefly AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price169.00
Price Trends
50DMA
168.05
Negative
100DMA
169.63
Negative
200DMA
175.49
Negative
Market Momentum
MACD
-1.31
Positive
RSI
42.00
Neutral
STOCH
12.36
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:FIRE, the sentiment is Negative. The current price of 169 is below the 20-day moving average (MA) of 175.18, above the 50-day MA of 168.05, and below the 200-day MA of 175.49, indicating a bearish trend. The MACD of -1.31 indicates Positive momentum. The RSI at 42.00 is Neutral, neither overbought nor oversold. The STOCH value of 12.36 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:FIRE.

Firefly AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
kr984.23M18.046.10%8.56%25.74%
67
Neutral
kr34.38B19.1814.93%2.82%-1.94%8.99%
63
Neutral
kr475.05M11.816.72%4.44%
61
Neutral
kr85.94B15.3813.98%3.27%-5.74%0.13%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
51
Neutral
kr101.17M37.6416.19%
51
Neutral
€8.97B-62.121.16%9.90%-38.94%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:FIRE
Firefly AB
164.00
-2.76
-1.66%
SE:LOOMIS
Loomis AB
531.00
125.00
30.79%
SE:SECU.B
Securitas AB
150.00
9.33
6.63%
SE:SGG
Sensys Gatso Group AB
41.20
2.20
5.64%
SE:TSEC
Tempest Security AB
9.65
-4.15
-30.07%
SE:VSURE
Verisure Plc
8.68
-7.14
-45.16%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 22, 2026