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Cable Penetration
Assesses the percentage of homes passed that subscribe to cable services, reflecting market penetration and competitive positioning.Cable penetration has slid from the mid‑50s in 2020 to the mid‑40s today, with a sharp step down in mid‑2023—a clear sign of accelerated cord‑cutting and migration to broadband/streaming. Rogers has largely insulated cash flow via retail internet net adds, improving cable margins and tighter capex, but the structural decline in video subs means future growth will depend more on broadband upsell, sports/media monetization (which is episodic) and continued cost discipline rather than subscriber leverage.
Date | Cable Penetration |
|---|---|
Jun 30, 2026 | 45.80 |
Mar 31, 2026 | 45.90 |
Dec 31, 2025 | 46.20 |
Sep 30, 2025 | 46.40 |
Jun 30, 2025 | 46.60 |
Mar 31, 2025 | 45.60 |
Dec 31, 2024 | 45.90 |
Sep 30, 2024 | 46.00 |
Jun 30, 2024 | 46.30 |
Mar 31, 2024 | 46.50 |