Criteo SA (CRTON) Stock Price & Analysis
CRTON Stock Chart & Stats
- Day’s Range
- MXN 290.00 - MXN 290.00
- 52-Week Range
- MXN 277.00 - MXN 436.10
- Previous Close
- MXN 290.00
- Volume
- 0
- Average Volume (3M)
- 0
- Market Cap
- MXN 13.49B
- Enterprise Value
- MXN 828.39M
- Total Cash (Recent Filing)
- MXN 280.29M
- Total Debt (Recent Filing)
- MXN 148.19M
- Price to Earnings (P/E)
- 7.3
- Beta
- -0.11
- Next Earnings
- Nov 04, 2026 (Est.)
- EPS Estimate
- 10.73
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Low Leverage
Criteo’s conservative balance sheet provides financial flexibility as the company invests in commerce media, AI and platform development. Low leverage reduces interest burden and refinancing exposure, helping preserve capacity to fund growth initiatives or withstand weaker advertising demand over the next several quarters.
Cash Generation
Strong operating and free cash flow gives Criteo internally generated funding for product investment, infrastructure and shareholder returns. Although conversion has shown some cyclicality, the favorable TTM rebound strengthens liquidity and supports resilience while revenue growth remains under pressure.
Retail Media And AI Adoption
Expansion across Retail Media, Criteo GO and the OpenAI channel broadens Criteo’s product reach and creates potential for durable demand diversification. Growing adoption can improve platform relevance, deepen advertiser relationships and support future monetization as newer channels scale beyond testing.
Bears Say
Declining Revenue Outlook
The revised outlook indicates that current business momentum is contracting rather than expanding, limiting near-term operating leverage and reducing the resources available for reinvestment. Persistent contribution declines would challenge Criteo’s ability to convert product progress into sustained revenue growth.
Enterprise Client Exposure
Large-client spending reductions expose Criteo’s results to budget decisions by a relatively small group of advertisers. The absence of an assumed recovery means this pressure may persist across upcoming quarters, making revenue less predictable and increasing the importance of successful customer diversification.
Performance Media Weakness
Weakness in the core Performance Media business weighs on the company’s established revenue base while newer initiatives are still scaling. Regional softness and lower spending in categories such as travel and fashion could keep overall growth subdued and make margin improvement harder to sustain.
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Criteo SA Stock Smart Score
Company Description
Criteo SA
Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through personalized ads that appear on retailer websites and across the open internet. The Performance Media segment encompasses commerce activation, monetization, and services that enable advertisers to reach and convert consumers across channels. It also offers Commerce Max, a suite of retail media demand-side tools that allow brands, agencies, and retailers to plan and buy media across retailer and open internet inventory with closed-loop, product-level measurement, and return-on-ad-spend optimization; Commerce Growth, a solution for continuous customer acquisition and retention for performance marketers and agencies; and GO, an AI-driven solution that automates campaign creation and optimization. In addition, the company provides Commerce Yield, which offers monetization solutions that help retailers and marketplaces maximize the value of their digital assets through inventory and data management, packaging, and in-depth insights; Commerce Grid, a commerce-focused supply side platform for media owner data and inventory monetization; and Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It serves retail, travel and marketplaces, and other commerce companies. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
- Sector
- Communicationservices
- Industry
- Advertising Agencies
- CEO
- Michael Komasinski
- Employees
- 3,649
- Website
- www.criteo.com
- Address
- 32 Rue Blanche, Paris, IF, 75009, FR
Criteo SA (CRTON) Earnings & Revenues
CRTON Company Deck
CRTON Earnings Call
Earnings Call SentimentNeutral
The call presented a mix of significant strategic progress (OpenAI partnership scaling, Criteo GO adoption, strong underlying Retail Media growth, improved pipeline and disciplined cost management) alongside meaningful near‑term revenue headwinds driven by spending reductions from several large enterprise clients, downward revisions to contribution guidance, regional softness, and elevated near‑term CapEx and FX volatility. Management emphasized profitability, cash generation and long‑term opportunity from AI and retail media while maintaining a conservative outlook for the remainder of 2026.
View all MX:CRTON earnings summariesCRTON Net sales Breakdown
- 83.00% Marketing solutions
- 10.72% Retail Media
- 6.28% Iponweb
CRTON Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 4 | 3 | 11 |
| Technical Analysis | 3 | 1 | 2 |
| Moving Averages | 1 | 2 | 9 |









