Betterware de Mexico (BWMX) Price & Analysis
BWMX Stock Chart & Stats
- Day’s Range
- N/A
- 52-Week Range
- N/A
- Previous Close
- N/A
- Volume
- N/A
- Average Volume (3M)
- N/A
- Market Cap
- MXN 12.48B
- Enterprise Value
- MXN 1.00B
- Total Cash (Recent Filing)
- MXN 528.57M
- Total Debt (Recent Filing)
- MXN 7.43B
- Price to Earnings (P/E)
- 9.0
- Beta
- N/A
- Next Earnings
- Feb 25, 2027
- EPS Estimate
- 12.65
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Profitable Growth
Re-accelerating revenue alongside strong gross and EBITDA margins indicates that Betterware is converting product demand into substantial operating profit. This profitability provides resources for marketing, assortment refreshes, technology investment, and continued expansion across its direct-selling channels.
Scale And Diversification
A larger associate network and broader brand portfolio can expand customer reach, spread operating capabilities across markets, and reduce reliance on one product franchise. Tupperware's addition also gives the group multiple categories and geographies through which future direct-selling growth can develop.
Deleveraging And Cash Generation
Recent cash generation has supported meaningful debt reduction and improved leverage, strengthening financial flexibility after the Tupperware transaction. If this operating cash conversion persists, the company can fund integration and shareholder distributions while gradually reducing balance-sheet pressure.
Bears Say
High Leverage
A debt-heavy capital structure leaves less flexibility if consumer demand weakens or earnings become volatile. High leverage can also increase refinancing and interest burdens, making it harder to direct cash toward growth, acquisitions, debt reduction, or shareholder returns over the next several quarters.
Jafra Execution Weakness
Jafra's revenue decline and management intervention show that the portfolio still contains an operating turnaround that may absorb leadership attention and resources. Continued execution problems could dilute group growth, delay the expected recovery, and make consolidated performance more dependent on Betterware and Tupperware.
Deteriorating Free Cash Flow
The sharp swing to negative trailing free cash flow reduces the cash available for debt reduction and shareholder returns, even though the latest quarter was strong. It suggests that reinvestment or working-capital demands remain material and could constrain financial flexibility if sustained.
Betterware de Mexico News
BWMX FAQ
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Betterware de Mexico Stock Smart Score
Company Description
Betterware de Mexico
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
- Sector
- Consumercyclical
- Industry
- Specialty Retail
- CEO
- Andres Campos Chevallier
- Employees
- 4,373
- Website
- www.betterware.com.mx
- Address
- Gdl-Ameca-Huaxtla km-5, El Arenal, JA, 45350, MX
Betterware de Mexico (BWMX) Earnings & Revenues
BWMX Company Deck
BWMX Earnings Call
Earnings Call SentimentPositive
The call was predominantly positive. BeFra reported strong consolidated revenue, EBITDA, net income, EPS, cash flow, deleveraging, and portfolio diversification, while Betterware and Tupperware showed meaningful growth and Jafra U.S. remained EBITDA-positive. The main challenges were Jafra Mexico's revenue decline and execution issues, Betterware freight-related gross-margin pressure, a higher quarterly tax rate, and a pro forma Tupperware revenue decline caused by discontinued business-to-business sales. Management expressed confidence in corrective actions and maintained or raised key guidance, resulting in a positive overall tone.
View all MX:BWMX earnings summaries





