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Average Sales Per Case
Average revenue earned per case sold, showing whether Monster is successfully raising prices, selling higher‑priced SKUs, or relying on discounts. Rising figures suggest pricing power or a premium mix that supports margins; declines can signal promotion-driven volume, weaker pricing, or unfavorable channel and currency mix.Average sales per case has drifted lower over recent years largely from mix and geography shifts—not demand: faster international growth (lower price-per-case markets), Argentina’s operating-model change that cut price per case despite rising volumes, and pack/channel mix have weighed on ASP. Management is countering with targeted pricing (Nov. 1 action), hedging and margin levers, so monitor the cadence of price increases, FX and aluminum costs—those will determine whether ASP stabilizes or remains a headwind even as top-line and margins can still improve.
Date | Average Sales Per Case |
|---|---|
Jun 30, 2026 | $8.20 |
Mar 31, 2026 | $8.44 |
Dec 31, 2025 | $8.80 |
Sep 30, 2025 | $8.35 |
Jun 30, 2025 | $8.29 |
Mar 31, 2025 | $8.51 |
Dec 31, 2024 | $8.70 |
Sep 30, 2024 | $8.36 |
Jun 30, 2024 | $8.73 |
Mar 31, 2024 | $8.69 |