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Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently Meta Platforms runs and where it’s prioritizing investment.Meta has shifted its cost base decisively toward R&D—quarterly R&D spend has surged and now dominates operating expenses, mirroring the call’s push on AI, custom silicon and massive data‑center build‑out. Sales & marketing and SG&A are secondary and more volatile, with recent one‑offs and a planned headcount reduction that could trim near‑term SG&A. The strategy is clear: prioritize product/AI momentum and monetization, but elevated capital and contractual commitments amplify execution and ROIC risk if ad monetization cools.
Date | Sales and Marketing | Research and Development | Selling, General, and Administrative |
|---|---|---|---|
Jun 30, 2026 | $3.43B | $21.66B | $5.61B |
Mar 31, 2026 | $2.91B | $17.70B | $2.61B |
Dec 31, 2025 | $3.41B | $17.14B | $3.70B |
Sep 30, 2025 | $2.85B | $15.14B | $3.51B |
Jun 30, 2025 | $2.98B | $12.94B | $2.66B |
Mar 31, 2025 | $2.76B | $12.15B | $2.28B |
Dec 31, 2024 | $3.24B | $12.18B | $761.00M |
Sep 30, 2024 | $2.82B | $11.18B | $1.86B |
Jun 30, 2024 | $2.72B | $10.54B | $3.66B |
Mar 31, 2024 | $2.56B | $9.98B | $3.46B |