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Average System Price
Indicates the average selling price of systems, offering clues about pricing strategy, product mix, and market positioning.ASP peaked around early 2024 as higher‑end EyeQ programs and premium feature shipments lifted blended prices, but has since drifted lower and stabilized with a clear mix-driven downshift. Management attributes the pullback to increased China export volumes and specific dual‑chip programs that compress blended ASPs, so near‑term revenue growth will depend more on unit volume and higher‑margin product ramps (SuperVision, Surround ADAS, India design wins) than on rising per‑unit pricing; watch mix and premium program cadence for any sustained ASP recovery.
Date | Average System Price |
|---|---|
Jun 30, 2026 | $485.00 |
Mar 31, 2026 | $49.30 |
Dec 31, 2025 | $50.80 |
Sep 30, 2025 | $51.70 |
Jun 30, 2025 | $49.70 |
Mar 31, 2025 | $49.00 |
Dec 31, 2024 | $50.00 |
Sep 30, 2024 | $53.30 |
Jun 30, 2024 | $54.40 |
Mar 31, 2024 | $61.00 |