Marriott International (MAR) AI Stock Analysis

• Market Cap: $73.65B
• Dividend Yield: 0.96%
• Average Volume (3M): 1.51M
• Price to Earnings (P/E): 30.6
• Beta (1Y): 1.16
• Revenue Growth: 5.12%
• EPS Growth: -11.48%
• Country: US
• Employees: 418,000
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Travel Lodging
• EPS (TTM): 2.65
• Shares Outstanding: 271,457,820
• 10 Day Avg. Volume: 1,412,926
• 30 Day Avg. Volume: 1,512,967
• PEG Ratio: -1.83
• Price to Book (P/B): -26.50
• Price to Sales (P/S): 3.16
• P/FCF Ratio: 39.66
• Enterprise Value/Market Cap: 1.23
• Enterprise Value/Revenue: 3.54
• Enterprise Value/Gross Profit: 16.62
• Enterprise Value/Ebitda: 20.23
• 1Y Price Target: $289.31
• Price Target Upside: 6.67% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 14

• Rating: 59 Neutral
• Price Target: $271.00 ▼(-0.08% Downside)

Marriott International's stock score reflects a balance of strong revenue growth and profitability against a backdrop of financial leverage and regional challenges. The company's strategic focus on international markets and luxury offerings is a positive, but valuation concerns and technical indicators suggest caution.

Positive Factors

Record Pipeline Growth

A strong pipeline indicates future revenue growth and market expansion, enhancing Marriott's competitive position in the global lodging industry.

Marriott Bonvoy Loyalty Program Growth

The growth of the Bonvoy program strengthens customer loyalty and repeat business, providing a stable revenue base and competitive advantage.

Launch of New Brands and Acquisitions

Introducing new brands and acquisitions expands Marriott's portfolio, catering to diverse customer preferences and driving long-term growth.

Negative Factors

Highly Leveraged Balance Sheet

High leverage and negative equity pose financial risks, potentially constraining Marriott's ability to invest in growth and manage economic downturns.

Challenges in Greater China

Declining RevPAR in Greater China reflects regional economic challenges, impacting Marriott's growth prospects in a key international market.

Flat RevPAR in U.S. and Canada

Flat RevPAR in core markets like the U.S. and Canada indicates stagnation in demand, potentially limiting revenue growth and profitability.

Marriott International Business Overview & Revenue Model

Company Description

Marriott International, Inc. operates, franchises, and licenses hotel, residential, and timeshare properties worldwide. The company operates through U.S. and Canada, and International segments. It operates its properties under the JW Marriott, The Ritz-Carlton, Ritz-Carlton Reserve, W Hotels, The Luxury Collection, St. Regis, EDITION, Bulgari, Marriott Hotels, Sheraton, Delta Hotels, Marriott Executive Apartments, Marriott Vacation Club, Westin, Renaissance, Le Méridien, Autograph Collection, Gaylord Hotels, Tribute Portfolio, Design Hotels, Courtyard, Residence Inn, Fairfield by Marriott, SpringHill Suites, Four Points, TownePlace Suites, Aloft, AC Hotels by Marriott, Protea Hotels, Element, and Moxy brand names. As of February 15, 2022, it operated approximately 7,989 properties under 30 hotel brands in 139 countries and territories. Marriott International, Inc. was founded in 1927 and is headquartered in Bethesda, Maryland.

How the Company Makes Money

Marriott International generates revenue primarily through three key streams: 1) Hotel management and franchise fees, which are paid by hotel owners and franchisees for the use of Marriott's brand and systems. This includes initial fees upon opening a property and ongoing fees based on a percentage of revenue. 2) Owned, leased, and joint-venture properties, where Marriott operates hotels directly, earning revenue through room sales and ancillary services such as food and beverage. 3) Vacation ownership sales, where the company sells timeshare interests and earns revenue from management fees associated with these properties. Additionally, Marriott benefits from strategic partnerships with airlines, travel agencies, and loyalty programs, such as Marriott Bonvoy, which drive customer loyalty and repeat business.

Marriott International Financial Statement Overview

Summary

Marriott International shows strong revenue growth and profitability improvements, but faces challenges with a highly leveraged balance sheet and negative equity position. The company demonstrates resilience in cash flow generation, crucial for sustaining operations and managing debt. Overall, while the income statement reflects positive trends, the balance sheet poses potential risks that need to be addressed for long-term stability.

Income Statement

Marriott International has shown a strong revenue growth trajectory with a TTM revenue growth rate of 1.20%, indicating robust recovery and expansion. The gross profit margin is relatively low at 2.70% for TTM, but the net profit margin has improved to 11.88%, reflecting efficient cost management. However, the EBIT and EBITDA margins have slightly decreased compared to previous years, suggesting some pressure on operational efficiency.

Balance Sheet

The balance sheet reveals significant leverage with a negative equity position, resulting in a high debt-to-equity ratio of -7.34 for TTM. This indicates potential financial risk and instability. The negative return on equity further highlights challenges in generating returns for shareholders. The equity ratio is also negative, reflecting a concerning capital structure.

Cash Flow

Cash flow analysis shows a positive free cash flow growth rate of 7.12% in TTM, indicating improved cash generation. The operating cash flow to net income ratio is 0.63, suggesting moderate cash conversion efficiency. However, the free cash flow to net income ratio of 0.79 indicates that a significant portion of earnings is being converted into free cash flow, which is a positive sign.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	25.69B	25.10B	23.71B	20.77B	13.86B	10.57B
Gross Profit	5.47B	5.10B	5.12B	4.56B	2.80B	1.46B
EBITDA	4.50B	4.34B	4.38B	3.92B	1.90B	457.00M
Net Income	2.47B	2.38B	3.08B	2.36B	1.10B	-267.00M
Balance Sheet
Total Assets	27.34B	26.18B	25.67B	24.82B	25.55B	24.70B
Cash, Cash Equivalents and Short-Term Investments	671.00M	396.00M	338.00M	507.00M	1.39B	877.00M
Total Debt	16.54B	15.24B	12.76B	11.10B	11.24B	11.20B
Total Liabilities	30.31B	29.17B	26.36B	24.25B	24.14B	24.27B
Stockholders Equity	-2.96B	-2.99B	-682.00M	568.00M	1.41B	430.00M
Cash Flow
Free Cash Flow	1.97B	2.00B	2.72B	2.03B	994.00M	1.50B
Operating Cash Flow	2.49B	2.75B	3.17B	2.36B	1.18B	1.64B
Investing Cash Flow	-795.00M	-734.00M	-465.00M	-297.00M	-187.00M	35.00M
Financing Cash Flow	-1.37B	-1.96B	-2.86B	-2.96B	-463.00M	-1.03B

Marriott International Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 271.21
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAR, the sentiment is Positive. The current price of 271.21 is above the 20-day moving average (MA) of 265.99, above the 50-day MA of 265.89, and above the 200-day MA of 262.76, indicating a bullish trend. The MACD of 1.17 indicates Negative momentum. The RSI at 56.14 is Neutral, neither overbought nor oversold. The STOCH value of 67.92 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAR.

Marriott International Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
HTHT	―	$11.62B	24.05	30.38%	4.59%	4.43%	1.61%
HLT	―	$62.24B	38.80	―	0.22%	6.68%	48.03%
H	―	$14.27B	35.26	11.66%	0.40%	0.74%	-54.42%
IHG	―	$18.90B	25.92	―	1.38%	8.89%	23.20%
WH	―	$5.65B	17.21	57.98%	2.15%	3.38%	38.04%
Sector *	―	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
MAR	―	$73.65B	30.61	―	0.96%	5.12%	-11.48%

Marriott International Corporate Events

Marriott Issues $1.5 Billion in Notes

On August 18, 2025, Marriott International entered into a Terms Agreement to issue $1.5 billion in notes, which were issued on August 20, 2025. The proceeds will be used for general corporate purposes, potentially including capital expenditures and debt repayment, impacting the company’s financial strategy and market positioning.

The most recent analyst rating on (MAR) stock is a Hold with a $287.00 price target. To see the full list of analyst forecasts on Marriott International stock, see the MAR Stock Forecast page.

Marriott International Reports Steady Q2 2025 Performance

Marriott International, Inc. (Nasdaq: MAR), headquartered in Bethesda, Maryland, is a global leader in the hospitality industry, operating a diverse portfolio of over 9,600 properties across more than 30 brands in 143 countries and territories, offering hotel, residential, and timeshare accommodations.

Marriott’s Earnings Call: Growth Amid Challenges

Marriott International’s recent earnings call painted a picture of robust international growth tempered by challenges in North America and China. The sentiment was balanced, reflecting optimism in global expansion and luxury market performance, while acknowledging hurdles in group bookings and government demand.