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Luvu Brands Inc (LUVU)
OTHER OTC:LUVU
US Market
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Luvu Brands (LUVU) AI Stock Analysis

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LUVU

Luvu Brands

(OTC:LUVU)

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Neutral 45 (OpenAI - Gpt-5.6Sol)
Rating:45Neutral
Price Target:
$0.03
▲(3.33% Upside)
Action:Upgraded
Date:09/30/26
The score is held down primarily by weak financial quality—unstable profitability, compressed margins, and high leverage versus equity—despite modest revenue growth. Positive TTM operating and free cash flow provide some near-term support, while technicals are broadly neutral and valuation is constrained by negative earnings and no stated dividend yield.
Positive Factors
Revenue Growth
Revenue growth indicates continued demand and market activity despite the company’s profitability challenges. A larger revenue base can improve operating leverage over time, support reinvestment, and provide a foundation for recovering margins if cost control and pricing conditions improve.
Negative Factors
Margin Compression
Falling gross margins and a return to net losses weaken the economics of each revenue dollar and reduce the company’s ability to absorb cost or demand pressure. Persistent margin erosion could prevent revenue growth from translating into stronger earnings and cash generation.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Revenue growth indicates continued demand and market activity despite the company’s profitability challenges. A larger revenue base can improve operating leverage over time, support reinvestment, and provide a foundation for recovering margins if cost control and pricing conditions improve.
Read all positive factors

Luvu Brands (LUVU) vs. SPDR S&P 500 ETF (SPY)

Luvu Brands Business Overview & Revenue Model

Company Description
Luvu Brands, Inc. is a global enterprise that develops, produces, and sells a diverse range of items focused on well-being, everyday living, and relaxed seating. The company offers the Liberator line, which includes products designed to enhance se...

Luvu Brands Earnings Call Summary

Earnings Call Date:May 16, 2024
(Q3-2024)
|
% Change Since: |
Next Earnings Date:Nov 18, 2026
Earnings Call Sentiment Neutral
The earnings call reflects a period of significant challenges for Luvu Brands, with notable declines in overall sales and key product lines such as Liberator. However, there are positive developments in the Jaxx and Avana brands, gross margin improvements, and strategic initiatives for future growth, including international expansion and new brand introductions. Despite the current difficulties, the company is focused on returning to growth through innovation and market expansion.
Positive Updates
Jaxx Brand Growth
Jaxx product sales increased by 16% to $1.4 million in Q3 compared to $1.2 million in the same quarter of the prior year, showing steady progress with new e-commerce partners and categories.
Negative Updates
Overall Sales Decline
Net sales in Q3 decreased by 14% to $5.9 million compared to $6.9 million in the same quarter of the prior year, with a 18% decline for the 9 months ending March 31, 2024.
Read all updates
Q3-2024 Updates
Negative
Jaxx Brand Growth
Jaxx product sales increased by 16% to $1.4 million in Q3 compared to $1.2 million in the same quarter of the prior year, showing steady progress with new e-commerce partners and categories.
Read all positive updates
Company Guidance
During the Luvu Brands Q3 2024 earnings call, the company reported a 14% decrease in net sales to $5.9 million for the quarter, and an 18% decrease to $18.8 million for the nine months ending March 31, 2024. The Liberator brand saw a significant 23% decline in sales, while Jaxx products experienced a 16% increase, and Avana products rose by 5%. Gross profit for the quarter was $1.6 million, down 7% from the previous year, with a gross margin increase from 26% to 28%. Adjusted EBITDA for the nine months was $448,000, reflecting an 18% sales decline and increased marketing expenses. Inventory was reduced by 17%, and working capital slightly decreased to $1.7 million. The company outlined strategies for growth, including product innovation, increased marketing efforts, and international expansion, aiming to return to top-line growth in the coming year.

Luvu Brands Financial Statement Overview

Summary
Revenue grew 8.7% TTM to $27.36M, but profitability deteriorated (net income swung to a -$0.24M loss) and gross margin declined (~26.5% vs ~31.5% in 2025). The balance sheet is a key weakness with elevated and rising leverage (debt ~$5.81M vs equity ~$2.20M; debt-to-equity ~3.51), while cash flow is a partial offset with positive operating cash flow (~$0.77M) and free cash flow (~$0.74M) in TTM.
Income Statement
46
Neutral
Balance Sheet
34
Negative
Cash Flow
52
Neutral
BreakdownJun 2026Sep 2025Sep 2024Jun 2023Sep 2022
Income Statement
Total Revenue27.36M24.69M24.57M29.22M26.34M
Gross Profit8.61M6.47M6.53M7.19M6.00M
EBITDA1.23M359.00K586.00K2.24M1.55M
Net Income1.10M-448.00K-399.00K1.20M604.00K
Balance Sheet
Total Assets11.41M8.76M9.13M10.61M10.38M
Cash, Cash Equivalents and Short-Term Investments1.20M735.00K1.03M1.04M859.00K
Total Debt5.81M3.81M4.17M4.87M5.20M
Total Liabilities9.21M6.34M6.30M7.40M8.43M
Stockholders Equity2.20M2.42M2.83M3.21M1.95M
Cash Flow
Free Cash Flow744.00K-451.00K404.00K546.00K335.00K
Operating Cash Flow773.00K-410.00K475.00K661.00K387.00K
Investing Cash Flow-29.00K-41.00K-71.00K-115.00K-52.00K
Financing Cash Flow-280.00K158.00K-417.00K-364.00K-453.00K

Luvu Brands Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.03
Price Trends
50DMA
0.03
Positive
100DMA
0.03
Positive
200DMA
0.03
Positive
Market Momentum
MACD
<0.01
Negative
RSI
60.99
Neutral
STOCH
35.19
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LUVU, the sentiment is Positive. The current price of 0.03 is below the 20-day moving average (MA) of 0.03, below the 50-day MA of 0.03, and below the 200-day MA of 0.03, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 60.99 is Neutral, neither overbought nor oversold. The STOCH value of 35.19 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for LUVU.

Luvu Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$26.69M5.3212.79%10.89%-3.42%―
62
Neutral
$209.66M6.2715.86%1.86%-1.48%―
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
$140.82M-7.84-10.59%3.49%-28.13%-38.44%
53
Neutral
$179.26M26.564.12%3.86%1.40%-11.99%
47
Neutral
$170.11M-0.33-112.36%―-60.10%-15.00%
45
Neutral
$2.69M-10.94-12.58%―10.82%44.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LUVU
Luvu Brands
0.04
>-0.01
-7.89%
BSET
Bassett Furniture
20.72
6.18
42.51%
CRWS
Crown Crafts
2.48
-0.20
-7.39%
HOFT
Hooker Furniture
13.17
4.15
45.96%
LCUT
Lifetime Brands
9.12
5.45
148.30%
ATER
Aterian
0.65
-0.50
-43.13%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 30, 2026