Kontoor Brands (KTB) Revenue by Segment

Shows how sales are split across Kontoor’s brands and product lines (for example Wrangler, Lee, and workwear versus casual apparel), revealing which segments are fueling growth or lagging. Helps investors judge whether the company’s momentum is broad-based or concentrated in a single brand, and whether product mix changes could affect future performance.

Helly Hansen has materially reshaped the revenue mix—absent historically and now a significant recent contributor—driving much of the top‑line and gross‑margin improvement, while Wrangler remains the stable backbone with healthy DTC momentum. Lee is the clear underperformer, showing persistent softness and a sharp reporting drop in the latest quarter that aligns with management’s planned transition. The upside depends on successful Helly integration and Project Genius savings; tariffs (> $100M) and higher SG&A are the main risks to realized margin gains.