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Jones Soda (JSDA) AI Stock Analysis

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JSDA

Jones Soda

(Other OTC:JSDA)

Select Model
Rating:50Neutral
Price Target:$0.23▲(0.00% Upside)
Action:reiterated
Date:09/10/26

The overall score is constrained primarily by weak financial performance—persistent losses, higher leverage, and ongoing cash burn—while strong revenue momentum, positive adjusted EBITDA guidance, and supportive shareholder and financing events provide meaningful but still developing upside, and the technical picture remains neutral with valuation reliant on future rather than current earnings.

Positive Factors
Accelerating revenue growthThe sharp increase in quarterly and first-half revenue indicates stronger product demand and distribution momentum. Raising the full-year growth target further supports a durable expansion trajectory, potentially improving operating leverage as higher volumes spread across the business.
Negative Factors
Elevated leverage and thin equity cushionDebt materially exceeds equity, leaving the company with limited balance-sheet protection while losses continue. Elevated leverage can restrict strategic flexibility, increase dependence on financing, and make the business more vulnerable if the expected improvement in profitability is delayed.

Jones Soda (JSDA) vs. SPDR S&P 500 ETF (SPY)

-25%0%25%50%75%100%125%JSDA+29.14%SPY+11.79%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
$28.59M
Dividend Yield
―
Average Volume (3M)
141.50K
Price to Earnings (P/E)
-6.5
Beta (1Y)
0.40
Revenue Growth
135.01%
EPS Growth
27.46%
Country
US
Employees
27
Sector
Consumer Defensive
Sector Strength
62
Industry
Beverages - Non-Alcoholic

Jones Soda Business Overview & Revenue Model

Company Description

Jones Soda Co., along with its subsidiaries, is engaged in the creation, production, marketing, and distribution of beverages, primarily serving markets in the United States, Canada, and other international regions. The company's product lineup featu...

How the Company Makes Money

Jones Soda makes money primarily by selling branded beverages and related products to customers through wholesale and other distribution arrangements. The core revenue stream comes from net product sales of Jones-branded drinks (historically centered...

Jones Soda Earnings Call Summary

Earnings Call Date:Aug 12, 2026(Q2-2026)|% Change Since:-29.38%|Next Earnings Date:May 14, 2025
Earnings Call SentimentPositive

Overall the call conveys a positive and improving operating trajectory: the company reported very strong top-line growth, meaningful H1 gross profit and operational improvements, introduced full-year guidance for positive adjusted EBITDA, and secured financing and freight-cost reductions to support margin recovery. Headwinds include Q2 gross margin compression driven by freight/fuel, a Q2 net loss, regulatory-driven collapse in HD9 sales, and execution/timing risks (shipment timing and 3PL transition). On balance, the highlights—substantial revenue expansion, improving adjusted EBITDA trends, improved working capital, and scalable collaboration/D2C momentum—outweigh the lowlights.

Positive Updates

Record Revenue Growth
Q2 revenue of $10.2M, up ~108% year-over-year (from $4.9M); 6-month revenue $22.6M, up 148% YoY. Management increased full-year revenue growth expectation from 60% to approximately 80%.

Negative Updates

Gross Margin Compression
Q2 gross margin declined to 27.5% from 33.3% year-over-year, a decrease of ~580 basis points, primarily driven by higher freight/fuel charges which pressured quarterly profitability.

Company Guidance

The company raised its full‑year fiscal 2026 revenue growth target from 60% to approximately 80% and introduced full‑year adjusted EBITDA guidance, expecting to deliver positive adjusted EBITDA for 2026; management said roughly $2.0 million of shipments shifted from Q2 into July (already shipped) — which at the Q2 gross margin of 27.5% would have added about $550k to adjusted EBITDA — and expects Q3 to be “one of the strongest quarters” in company history. Key underlying metrics supporting the guidance: Q2 revenue of $10.2M (↑108% YoY from $4.9M), six‑month revenue of $22.6M (↑148% YoY), six‑month gross profit $6.7M (↑123% YoY) and six‑month adjusted EBITDA of +$0.2M (vs. -$1.7M prior year); Q2 adjusted EBITDA loss was $312k (vs. -$739k prior). Management expects gross margin to rebound into the 30% range in H2 as freight savings from an RFP (trade‑lane reductions of ~10–36% in June/July; Midwest 35%, Northeast 36%) flow through (with the caveat crude at ~$80/WTI), and noted liquidity of $2.4M cash at June 30 plus ~ $1.9M gross from subsequent private placements and a $10M credit facility; they also flagged that an uplist would likely require $10–15M of capital and that the Rap Snacks collaboration is expected to begin contributing revenue in fiscal 2027 (targeting a Q1–Q2 2027 launch).

Jones Soda Financial Statement Overview

Summary

Strong revenue growth and mid-20% gross margins are outweighed by persistent operating and net losses, rising leverage, and consistently negative operating and free cash flow, leaving the overall financial profile high-risk despite upside potential.

Income Statement

45Neutral

Balance Sheet

30Negative

Cash Flow

35Negative
Financial statement breakdown
BreakdownTTMMar 2026Mar 2025Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue38.40M25.30M19.16M16.67M19.09M14.79M
Gross Profit10.11M6.76M4.08M4.86M5.14M4.40M
EBITDA-3.03M-1.05M-9.80M-4.76M-5.58M-1.39M
Net Income-4.07M-1.78M-9.89M-4.85M-6.40M-1.81M
Balance Sheet
Total Assets13.73M15.23M8.52M9.91M15.10M10.25M
Cash, Cash Equivalents and Short-Term Investments2.35M3.60M1.53M3.87M7.97M4.67M
Total Debt3.72M3.43M490.00K357.00K612.00K2.78M
Total Liabilities12.51M13.76M6.37M2.36M3.33M5.63M
Stockholders Equity1.22M1.47M2.16M7.55M11.77M4.62M
Cash Flow
Free Cash Flow-2.02M-1.72M-5.92M-3.89M-5.99M-2.56M
Operating Cash Flow-1.53M-1.26M-5.89M-3.82M-5.96M-2.53M
Investing Cash Flow1.34M441.00K-27.00K-73.00K100.00K-31.00K
Financing Cash Flow1.91M2.50M3.67M-246.00K9.21M2.61M

Jones Soda Technical Analysis

Technical Analysis SentimentNegative
Last Price0.23

Price Trends

50DMA0.27Negative
100DMA0.28Negative
200DMA0.28Negative

Market Momentum

MACD-0.01Positive
RSI39.90Neutral
STOCH19.29Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JSDA, the sentiment is Negative. The current price of 0.23 is below the 20-day moving average (MA) of 0.25, below the 50-day MA of 0.27, and below the 200-day MA of 0.28, indicating a bearish trend. The MACD of -0.01 indicates Positive momentum. The RSI at 39.90 is Neutral, neither overbought nor oversold. The STOCH value of 19.29 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JSDA.

Jones Soda Risk Analysis

Jones Soda disclosed 11 risk factors in its most recent earnings report. Jones Soda reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

1 New Risk
1.There have been no material changes in the risk factors set forth in Part I, Item 1A, “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2025.Q2, 2026

Jones Soda Peers Comparison

Overall Rating

UnderperformOutperform
Sector (62)

Financial Indicators

JSDA against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
COCOCOCO76Outperform$3.34B27.7631.84%―25.97%72.99%
Sector *62Neutral$20.33B14.63-3.31%3.23%1.93%-12.26%
ZVIAZVIA57Neutral$92.04M-8.93-19.05%―7.22%42.48%
JSDAJSDA50Neutral$28.57M-6.52-207.46%―135.01%27.46%
BNKKBNKK49Neutral$8.58M-0.06-196.39%―2362.36%-27.64%
OTLYOTLY45Neutral$247.32M-2.70675.83%―12.01%61.83%
BRFHBRFH39Underperform$8.97M-2.42-295.15%―82.08%-12.26%

* Consumer Defensive Sector Average

Performance Comparison

-50%0%50%100%JSDABRFHBNKKOTLYZVIACOCODec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
JSDA and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JSDAJones Soda Co.0.230.0636.97%
BRFHBarfresh Food Group Inc.0.55-2.72-83.18%
BNKKBonk, Inc.1.08-6.26-85.29%
OTLYOatly Group Ab7.75-7.09-47.78%
ZVIAZevia Pbc Class A1.19-1.19-50.00%
COCOVita Coco Company, Inc.58.4817.6643.26%

Jones Soda Corporate Events

Executive/Board ChangesShareholder Meetings

Jones Soda Shareholders Affirm Board, Pay and Auditor

Positive
Sep 10, 2026

On September 4, 2026, Jones Soda Co. held its 2026 annual meeting of shareholders, with 66,496,091 common shares represented, to vote on director elections, executive compensation, and auditor ratification. Shareholders re-elected Ronald Dissinger, P...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 10, 2026