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Starts Publishing Corporation (7849) AI Stock Analysis

JP:7849

Starts Publishing Corporation

(TSE/TYO:7849)

Select Model
Rating:58Neutral
Price Target:JPY 3,162.00â–²(7.40% Upside)
Action:reiterated
Date:08/08/26

Starts Publishing scores a moderate 58, reflecting a tug-of-war between fundamental strengths and technical weakness. The most significant drag is the severe technical deterioration — the stock trades well below all key moving averages with deeply oversold momentum indicators, signaling persistent selling pressure. Financially, the company benefits from an exceptionally clean, debt-free balance sheet and historically strong profitability, though recent margin compression and a sharp decline in cash flow generation are concerning trends. On the positive side, the valuation is attractive at a 10.4x P/E with a 3.8% dividend yield, offering a margin of safety and income support. The low beta provides defensive qualities. Investors should watch for margin stabilization and cash flow recovery as potential catalysts, but the current technical picture suggests caution in the near term.

Positive Factors
Balance Sheet StrengthMinimal leverage and a large equity base provide durable financial flexibility, lowering solvency risk and enabling funding for content development, acquisitions, or dividends without relying on debt. This balance-sheet strength supports resilience across industry cycles.
Negative Factors
Margin CompressionA meaningful decline in net margin and cooling ROE suggests profit pressure from cost increases, mix shifts, or weaker title performance. Persistent compression would reduce internally funded growth and shareholder returns, challenging medium-term profitability stability.

Starts Publishing Corporation (7849) vs. iShares MSCI Japan ETF (EWJ)

-30%-20%-10%0%10%20%30%JP:7849-23.01%EWJ+16.91%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 11.20B
Dividend Yield
4.42%
Average Volume (3M)
3,248
Price to Earnings (P/E)
9.7
Beta (1Y)
0.25
Revenue Growth
2.17%
EPS Growth
-22.98%
Country
Japan
Employees
240
Sector
Communication Services
Sector Strength
60
Industry
Publishing

Starts Publishing Corporation Business Overview & Revenue Model

Company Description

Starts Publishing Corporation is a Japanese media enterprise primarily active in the publishing domain. The company produces a variety of magazines, such as Oz magazine, Oz magazine trip, Metro Minutes, and Aerde. Complementing its print offerings, i...

How the Company Makes Money

null

Starts Publishing Corporation Financial Statement Overview

Summary

Starts Publishing has a pristine, debt-free balance sheet (score 92) with steadily growing equity, which is a major strength. Revenue growth has been strong historically, though recent margin compression across all profitability levels and a sharp ~48% decline in operating cash flow from peak levels are notable concerns. The income statement score (62) reflects solid but deteriorating profitability, while the cash flow score (58) highlights volatile and declining cash generation despite excellent FCF-to-net-income conversion. Blending these three sub-scores with heavy weight on the exceptional balance sheet yields a moderately positive overall financial assessment.

Income Statement

62Positive

Balance Sheet

92Very Positive

Cash Flow

58Neutral
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.25B8.14B8.58B8.34B7.02B5.52B
Gross Profit4.10B4.18B4.74B4.55B3.59B2.59B
EBITDA1.59B1.83B2.41B2.34B1.67B940.27M
Net Income1.17B1.38B1.83B1.78B1.17B566.48M
Balance Sheet
Total Assets12.97B12.90B12.34B10.59B8.83B6.84B
Cash, Cash Equivalents and Short-Term Investments7.66B7.07B7.72B6.34B4.85B3.79B
Total Debt120.24M00000
Total Liabilities2.17B2.13B2.58B2.42B2.44B1.56B
Stockholders Equity10.80B10.77B9.77B8.17B6.39B5.28B
Cash Flow
Free Cash Flow869.79M791.56M1.63B1.63B1.15B1.17B
Operating Cash Flow873.96M798.75M1.69B1.70B1.25B1.21B
Investing Cash Flow-2.87B-985.10M33.00M-92.53M-103.65M-54.05M
Financing Cash Flow-459.83M-459.41M-344.00M-115.72M-76.66M-67.12M

Starts Publishing Corporation Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

JP:7849 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:2481JP:248184OutperformJPY 3.99B8.23―3.10%7.82%20.13%
JP:9475JP:947570OutperformJPY 10.09B8.29―0.90%10.53%1379.90%
JP:3678JP:367865NeutralJPY 19.24B18.65―3.26%7.90%-53.96%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
JP:7849JP:784958NeutralJPY 11.25B9.66―4.42%2.17%-22.98%
JP:9468JP:946854NeutralJPY 498.81B-86.58―0.83%3.40%-185.38%
JP:2164JP:216443NeutralJPY 2.10B-5.01――5.77%-743.22%

* Communication Services Sector Average

Performance Comparison

-40%-20%0%20%JP:7849JP:2164JP:2481JP:3678JP:9468JP:9475Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:7849 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:7849Starts Publishing Corporation2944.00-898.98-23.39%
JP:2164Chiikishinbunsha Co., Ltd.99.00-68.78-40.99%
JP:2481Townnews-Sha Co., Ltd.710.0047.577.18%
JP:3678MEDIA DO Co., Ltd.1228.00-513.22-29.47%
JP:9468Kadokawa Corporation3606.00166.194.83%
JP:9475Shobunsha Holdings, Inc.555.00133.0031.52%

Starts Publishing Corporation Corporate Events

Starts Publishing Posts Higher Sales but Weaker Profits, Raises Interim Dividend

Aug 6, 2026

Starts Publishing Corporation reported a modest 2.8% year-on-year increase in net sales to ¥3,876 million for the six months ended June 2026, but profitability declined sharply, with operating profit down 33.1% to ¥501 million and ordinary...

Starts Publishing Posts Higher Sales but Profit Declines in Q1 2026

May 12, 2026

Starts Publishing Corporation reported net sales of ¥2,003 million for the first quarter ended March 2026, a 3.5% increase from the previous year, indicating modest revenue growth in its publishing operations. Despite this uptick, profitability...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 08, 2026