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NEO MARKETING Inc. (JP:4196)
:4196
Japanese Market
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NEO MARKETING Inc. (4196) AI Stock Analysis

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JP:4196

NEO MARKETING Inc.

(4196)

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Neutral 44 (OpenAI - Gpt-5.6Sol)
Rating:44Neutral
Price Target:
¥1,296.00
▲(11.15% Upside)
Action:Reiterated
Date:09/19/26
The score is weighed down primarily by sharply weaker profitability and volatile cash generation, alongside a pronounced bearish technical trend (price below all key moving averages with negative MACD). Valuation is also a headwind due to a negative P/E and no dividend yield data to provide support.
Positive Factors
Revenue Recovery
The return to year-over-year revenue growth indicates that the business regained some demand and commercial momentum after its 2024 decline. If maintained, renewed top-line expansion can support operating leverage, reinvestment, and a stronger competitive position over the coming quarters.
Negative Factors
Profitability Collapse
The sharp margin contraction materially weakens earnings resilience and leaves little buffer against cost pressure or an unfavorable revenue mix. Very thin operating profitability also limits internal funding capacity, making sustained growth harder to convert into durable shareholder returns.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Recovery
The return to year-over-year revenue growth indicates that the business regained some demand and commercial momentum after its 2024 decline. If maintained, renewed top-line expansion can support operating leverage, reinvestment, and a stronger competitive position over the coming quarters.
Read all positive factors

NEO MARKETING Inc. (4196) vs. iShares MSCI Japan ETF (EWJ)

NEO MARKETING Inc. Business Overview & Revenue Model

Company Description
Neo Marketing Inc. offers comprehensive market support solutions, encompassing a diverse range of services. Their extensive marketing research division provides various quantitative studies, such as online, academic, venue, in-store, mail, home us...

NEO MARKETING Inc. Financial Statement Overview

Summary
Revenue returned to growth in 2025 (+4.4% YoY), but profitability deteriorated sharply with net margin down to ~1.2% and very thin operating profitability. Earnings and cash flow have been volatile (including a large loss year and negative operating/free cash flow in 2024), while leverage remains moderate but trending higher (debt-to-equity ~0.80).
Income Statement
46
Neutral
Balance Sheet
58
Neutral
Cash Flow
44
Neutral
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue2.53B2.31B2.10B2.28B2.25B1.83B
Gross Profit1.14B1.06B936.05M1.05B1.01B902.67M
EBITDA59.29M45.74M215.02M345.83M-111.31M316.42M
Net Income-70.63M26.63M147.44M198.37M-280.65M206.00M
Balance Sheet
Total Assets1.84B1.81B1.70B1.38B1.36B1.50B
Cash, Cash Equivalents and Short-Term Investments997.48M1.02B714.16M498.31M709.25M925.55M
Total Debt600.90M630.62M518.03M333.72M469.48M282.20M
Total Liabilities1.01B1.02B889.18M724.86M837.40M703.49M
Stockholders Equity813.28M790.51M810.29M652.72M522.25M797.02M
Cash Flow
Free Cash Flow49.02M49.02M-36.40M245.81M128.19M273.89M
Operating Cash Flow49.22M49.22M-35.84M257.32M140.35M278.97M
Investing Cash Flow207.55M207.55M95.58M-261.68M-579.82M-1.14M
Financing Cash Flow48.03M48.03M186.11M-206.58M193.16M171.38M

NEO MARKETING Inc. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1166.00
Price Trends
50DMA
1928.40
Negative
100DMA
1745.20
Negative
200DMA
1524.62
Negative
Market Momentum
MACD
-54.83
Positive
RSI
12.28
Positive
STOCH
7.86
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4196, the sentiment is Negative. The current price of 1166 is below the 20-day moving average (MA) of 2059.90, below the 50-day MA of 1928.40, and below the 200-day MA of 1524.62, indicating a bearish trend. The MACD of -54.83 indicates Positive momentum. The RSI at 12.28 is Positive, neither overbought nor oversold. The STOCH value of 7.86 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:4196.

NEO MARKETING Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
¥10.34B10.631.18%18.28%57.06%
69
Neutral
¥4.05B6.7216.84%350.91%
66
Neutral
¥3.18B14.664.15%-7.42%-54.89%
65
Neutral
¥2.00B-15.68-3.83%-17.57%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
46
Neutral
¥5.07B-18.940.63%191.02%72.21%
44
Neutral
¥3.34B-47.0914.60%-194.97%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4196
NEO MARKETING Inc.
1,336.00
-128.00
-8.74%
JP:2436
Kyodo Public Relations Co., Ltd.
592.00
128.48
27.72%
JP:2656
Vector HOLDINGS Inc.
154.00
23.00
17.56%
JP:4170
Kaizen Platform, Inc.
117.00
-97.00
-45.33%
JP:7069
CyberBuzz, Inc.
499.00
94.00
23.21%
JP:9466
Aidma Marketing Communication Corp.
241.00
2.98
1.25%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 19, 2026