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NEO MARKETING Inc. (4196) AI Stock Analysis

JP:4196

NEO MARKETING Inc.

(TSE/TYO:4196)

Select Model
Rating:40Underperform
Price Target:JPY 1,269.00â–¼(-4.51% Downside)
Action:reiterated
Date:09/19/26

The overall score is very low, driven primarily by extremely weak technicals and poor profitability. The stock is in a deep downtrend with collapsing margins and negative earnings, despite a recent recovery in cash flow. The lack of dividends and negative P/E further weigh on the valuation.

Positive Factors
Revenue RecoveryThe return to year-over-year revenue growth indicates that the business regained some demand and commercial momentum after its 2024 decline. If maintained, renewed top-line expansion can support operating leverage, reinvestment, and a stronger competitive position over the coming quarters.
Negative Factors
Profitability CollapseThe sharp margin contraction materially weakens earnings resilience and leaves little buffer against cost pressure or an unfavorable revenue mix. Very thin operating profitability also limits internal funding capacity, making sustained growth harder to convert into durable shareholder returns.

NEO MARKETING Inc. (4196) vs. iShares MSCI Japan ETF (EWJ)

-20%0%20%40%60%80%100%JP:4196+18.77%EWJ+15.87%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
JPY 3.28B
Dividend Yield
―
Average Volume (3M)
27.14K
Price to Earnings (P/E)
-46.8
Beta (1Y)
0.06
Revenue Growth
14.60%
EPS Growth
-194.97%
Country
Japan
Employees
124
Sector
Communication Services
Sector Strength
60
Industry
Advertising Agencies

NEO MARKETING Inc. Business Overview & Revenue Model

Company Description

Neo Marketing Inc. offers comprehensive market support solutions, encompassing a diverse range of services. Their extensive marketing research division provides various quantitative studies, such as online, academic, venue, in-store, mail, home use,...

NEO MARKETING Inc. Financial Statement Overview

Summary

Financial performance is weak. While cash flow has recovered positively, profitability has severely deteriorated with net margin collapsing to 1.2% and ROE plummeting to 3.4%. Modest revenue growth is insufficient to offset significant cost management challenges.

Income Statement

30Negative

Balance Sheet

40Negative

Cash Flow

55Neutral
Financial statement breakdown
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue2.53B2.31B2.10B2.28B2.25B1.83B
Gross Profit1.14B1.06B936.05M1.05B1.01B902.67M
EBITDA59.29M45.74M215.02M345.83M-111.31M316.42M
Net Income-70.63M26.63M147.44M198.37M-280.65M206.00M
Balance Sheet
Total Assets1.84B1.81B1.70B1.38B1.36B1.50B
Cash, Cash Equivalents and Short-Term Investments997.48M1.02B714.16M498.31M709.25M925.55M
Total Debt600.90M630.62M518.03M333.72M469.48M282.20M
Total Liabilities1.01B1.02B889.18M724.86M837.40M703.49M
Stockholders Equity813.28M790.51M810.29M652.72M522.25M797.02M
Cash Flow
Free Cash Flow49.02M49.02M-36.40M245.81M128.19M273.89M
Operating Cash Flow49.22M49.22M-35.84M257.32M140.35M278.97M
Investing Cash Flow207.55M207.55M95.58M-261.68M-579.82M-1.14M
Financing Cash Flow48.03M48.03M186.11M-206.58M193.16M171.38M

NEO MARKETING Inc. Technical Analysis

Technical Analysis SentimentNegative
Last Price1329.00

Price Trends

50DMA1669.22Negative
100DMA1711.27Negative
200DMA1544.76Negative

Market Momentum

MACD-79.12Negative
RSI34.39Neutral
STOCH80.66Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4196, the sentiment is Negative. The current price of 1329.00 is above the 20-day moving average (MA) of 1321.20, below the 50-day MA of 1669.22, and below the 200-day MA of 1544.76, indicating a neutral trend. The MACD of -79.12 indicates Negative momentum. The RSI at 34.39 is Neutral, neither overbought nor oversold. The STOCH value of 80.66 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:4196.

NEO MARKETING Inc. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

JP:4196 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:2436JP:243674OutperformJPY 9.80B10.07―1.25%18.28%57.06%
JP:9466JP:946665NeutralJPY 3.05B14.05―4.33%-7.42%-54.89%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
JP:4170JP:417052NeutralJPY 1.78B-13.94――-3.83%-17.57%
JP:7069JP:706950NeutralJPY 4.05B6.70――16.84%350.91%
JP:2656JP:265644NeutralJPY 5.25B-19.19――191.02%72.21%
JP:4196JP:419640UnderperformJPY 3.32B-46.84――14.60%-194.97%

* Communication Services Sector Average

Performance Comparison

0%50%JP:4196JP:2436JP:2656JP:4170JP:7069JP:9466Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
JP:4196 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:4196NEO MARKETING Inc.1329.00210.0018.77%
JP:2436Kyodo Public Relations Co., Ltd.561.00143.3434.32%
JP:2656Vector HOLDINGS Inc.156.0036.0030.00%
JP:4170Kaizen Platform, Inc.104.00-72.00-40.91%
JP:7069CyberBuzz, Inc.498.00130.5035.51%
JP:9466Aidma Marketing Communication Corp.231.004.632.05%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 19, 2026