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Hatena Co., Ltd. (3930) AI Stock Analysis

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JP:3930

Hatena Co., Ltd.

(TSE/TYO:3930)

Select Model
Rating:38Underperform
Price Target:JPY 664.00â–¼(-12.52% Downside)
Action:downgraded
Date:09/12/26

The overall score is deeply bearish, driven primarily by a severe deterioration in financial performance. The company is unprofitable, burning cash, and has taken on debt, creating significant liquidity risk. This fundamental weakness is confirmed by a bearish technical trend, with the stock trading well below key moving averages. The negative P/E ratio and lack of a dividend further underscore the absence of valuation support.

Positive Factors
Strong gross marginsVery high gross margins indicate that Hatena’s software and web-platform activities can retain substantial value from each additional unit of revenue. This supports reinvestment in products and services and provides a stronger foundation for restoring profitability if operating costs are controlled.
Negative Factors
Large recent net lossThe move from profitability to a deeply negative net margin shows that strong revenue and gross margins are not currently translating into sustainable earnings. If the loss persists, it can weaken equity, constrain investment capacity, and make future performance more dependent on operational recovery.

Hatena Co., Ltd. (3930) vs. iShares MSCI Japan ETF (EWJ)

-30%-20%-10%0%10%20%30%40%JP:3930-20.77%EWJ+13.61%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
JPY 2.22B
Dividend Yield
―
Average Volume (3M)
11.53K
Price to Earnings (P/E)
-2.3
Beta (1Y)
0.42
Revenue Growth
-3.89%
EPS Growth
-527.75%
Country
Japan
Employees
213
Sector
Communication Services
Sector Strength
60
Industry
Software - Application

Hatena Co., Ltd. Business Overview & Revenue Model

Company Description

Hatena Co., Ltd. provides user generated content services in Japan and internationally. The company offers content platform services, including Hatena Blog, a blog service; Hatena Bookmark, a social bookmarking service; Human Search Hatena, a questio...

Hatena Co., Ltd. Financial Statement Overview

Summary

Financial health is critically weak. A severe revenue contraction of 18.9% led to a net loss of ¥996M, collapsing margins, and a dangerous cash burn of ¥1,155M from operations. The shift from a debt-free, cash-generating business to a loss-making, cash-consuming one in a single year signals high financial distress.

Income Statement

35Negative

Balance Sheet

48Neutral

Cash Flow

15Very Negative
Financial statement breakdown
BreakdownTTMJul 2026Jul 2025Jul 2024Jul 2023Jul 2022
Income Statement
Total Revenue3.65B3.65B3.79B3.31B3.15B3.06B
Gross Profit3.14B3.14B3.24B2.70B2.59B2.60B
EBITDA312.46M239.62M473.26M180.87M269.64M445.66M
Net Income-995.63M-995.63M230.88M62.37M99.64M240.22M
Balance Sheet
Total Assets2.56B2.56B3.46B2.92B2.89B2.99B
Cash, Cash Equivalents and Short-Term Investments1.22B1.22B2.15B1.52B1.51B1.73B
Total Debt250.00M250.00M0000
Total Liabilities728.57M728.57M643.02M361.59M403.83M546.85M
Stockholders Equity1.84B1.84B2.82B2.56B2.49B2.44B
Cash Flow
Free Cash Flow-1.18B-1.18B688.20M128.25M-30.48M269.96M
Operating Cash Flow-1.16B-1.16B711.58M147.01M2.58M327.36M
Investing Cash Flow2.31M2.31M-38.43M-106.16M-158.28M-43.92M
Financing Cash Flow249.95M249.95M2.01M1.55M-97.14M-52.20M

Hatena Co., Ltd. Technical Analysis

Technical Analysis SentimentNeutral
Last Price759.00

Price Trends

50DMA761.74Negative
100DMA856.51Negative
200DMA912.92Negative

Market Momentum

MACD-6.87Negative
RSI51.29Neutral
STOCH71.77Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3930, the sentiment is Neutral. The current price of 759.00 is above the 20-day moving average (MA) of 755.95, below the 50-day MA of 761.74, and below the 200-day MA of 912.92, indicating a neutral trend. The MACD of -6.87 indicates Negative momentum. The RSI at 51.29 is Neutral, neither overbought nor oversold. The STOCH value of 71.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:3930.

Hatena Co., Ltd. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

JP:3930 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JP:3922JP:392282OutperformJPY 30.75B13.48―0.61%12.93%27.79%
JP:6180JP:618075OutperformJPY 5.90B13.23―7.00%-5.81%-48.52%
JP:5243JP:524367NeutralJPY 53.32B40.52――32.22%312.16%
JP:2193JP:219367NeutralJPY 8.32B11.515.59%―-8.18%-19.76%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
JP:3930JP:393038UnderperformJPY 2.35B-2.29――-3.89%-527.75%
JP:2454JP:245438UnderperformJPY 4.36B-8.28―0.32%-10.43%-1050.84%

* Communication Services Sector Average

Performance Comparison

0%50%100%150%JP:3930JP:2193JP:2454JP:3922JP:5243JP:6180Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
JP:3930 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
JP:3930Hatena Co., Ltd.759.00-228.00-23.10%
JP:2193COOKPAD 115.00-44.00-27.67%
JP:2454All About, Inc.311.00-69.01-18.16%
JP:3922PR TIMES Corporation2244.00-674.02-23.10%
JP:5243note inc.2691.001269.0089.24%
JP:6180GMO Media, Inc.3395.00-2256.83-39.93%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 12, 2026