Fujisan Magazine Service Co., Ltd. (3138) AI Stock Analysis

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Fujisan Magazine Service Co., Ltd.

(TSE/TYO:3138)

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Rating:52Neutral

Price Target:JPY 1,128.00▲(0.89% Upside)

Action:reiterated

Date:11/07/26

Fujisan Magazine Service Co. presents a cautious investment profile, primarily weighed down by deteriorating profitability and a highly stretched valuation (P/E over 80). While the company boasts a pristine balance sheet and robust cash flow conversion, short-term technicals remain bearish, though oversold indicators hint at a potential price floor.

Positive Factors

Conservative Balance SheetModest leverage and a growing equity base provide financial resilience for the online distribution business. Contained debt obligations reduce balance-sheet pressure, preserve flexibility for operations or investment, and improve the company’s ability to withstand periods of weaker profitability.

Negative Factors

Stagnant Revenue TrendLimited top-line expansion constrains the company’s ability to grow earnings through scale and makes improvements more dependent on cost control or mix. The modest 2025 rebound has not yet demonstrated a durable return to sustained revenue growth across the business.

Fujisan Magazine Service Co., Ltd. (3138) vs. iShares MSCI Japan ETF (EWJ)

Market Cap: JPY 3.70B
Dividend Yield: 2.65%
Average Volume (3M): 2,705
Price to Earnings (P/E): 80.8
Beta (1Y): 0.33
Revenue Growth: 3.16%
EPS Growth: -28.86%
Country: Japan
Employees: 111
Sector: Consumer Cyclical
Sector Strength: 61
Industry: Specialty Retail

Fujisan Magazine Service Co., Ltd. Business Overview & Revenue Model

Company Description

Fujisan Magazine Service Co., Ltd. operates a leading digital platform for magazine sales within Japan. The company offers a comprehensive collection comprising over 10,000 physical periodicals and more than 2,500 electronic magazine titles. This con...

How the Company Makes Money

The company primarily makes money by facilitating magazine and publication sales and subscriptions through its online platform. Key revenue streams include: (1) commissions/fees earned as an intermediary when customers purchase single issues or subsc...

Fujisan Magazine Service Co., Ltd. Financial Statement Overview

Summary

Mixed financial performance characterized by a highly secure, low-leverage balance sheet and a strong recovery in cash flow generation. However, this is significantly offset by a deteriorating income statement showing shrinking margins and falling profits despite minor top-line growth.

Income Statement

42Neutral

Balance Sheet

82Very Positive

Cash Flow

78Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	5.86B	5.81B	5.62B	5.77B	5.97B	5.93B
Gross Profit	1.56B	1.57B	1.67B	1.73B	1.85B	2.02B
EBITDA	492.76M	501.19M	577.61M	584.12M	650.55M	735.33M
Net Income	61.18M	79.22M	171.05M	223.00M	288.11M	346.86M
Balance Sheet
Total Assets	5.92B	5.72B	5.88B	5.82B	5.65B	5.46B
Cash, Cash Equivalents and Short-Term Investments	3.21B	2.98B	3.20B	3.11B	3.03B	2.89B
Total Debt	550.00M	450.00M	550.00M	550.00M	550.00M	550.00M
Total Liabilities	3.47B	3.16B	3.37B	3.47B	3.50B	3.55B
Stockholders Equity	2.30B	2.41B	2.39B	2.25B	2.07B	1.84B
Cash Flow
Free Cash Flow	0	383.74M	274.80M	417.95M	195.50M	527.72M
Operating Cash Flow	0	421.97M	276.56M	429.59M	435.21M	532.92M
Investing Cash Flow	0	-480.44M	-155.20M	-295.99M	-239.82M	-478.54M
Financing Cash Flow	0	-163.56M	-33.56M	-46.09M	-62.30M	-7.85M

Fujisan Magazine Service Co., Ltd. Technical Analysis

Technical Analysis SentimentNegative

Last Price1118.00

Price Trends

50DMA1159.14Negative

100DMA1148.42Negative

200DMA1118.69Negative

Market Momentum

MACD-10.28Positive

RSI38.10Neutral

STOCH46.05Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3138, the sentiment is Negative. The current price of 1118.00 is below the 20-day moving average (MA) of 1155.65, below the 50-day MA of 1159.14, and below the 200-day MA of 1118.69, indicating a bearish trend. The MACD of -10.28 indicates Positive momentum. The RSI at 38.10 is Neutral, neither overbought nor oversold. The STOCH value of 46.05 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:3138.

Fujisan Magazine Service Co., Ltd. Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

JP:3138 against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
JP:3560	77Outperform	JPY 11.89B	14.65	―	1.95%	23.56%	81.61%
JP:3159	67Neutral	JPY 33.32B	10.10	―	1.66%	5.55%	-29.88%
Sector *	61Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
JP:9278	61Neutral	JPY 45.18B	14.86	―	1.39%	10.64%	96.47%
JP:3058	59Neutral	JPY 5.38B	13.46	―	―	8.36%	18.22%
JP:3138	52Neutral	JPY 3.58B	80.78	―	2.65%	3.16%	-28.86%
JP:9978	38Underperform	JPY 1.67B	42.18	―	―	0.62%	―

* Consumer Cyclical Sector Average

Performance Comparison

JP:3138 and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
JP:3138	Fujisan Magazine Service Co., Ltd.	1118.00	17.42	1.58%
JP:3058	Sanyodo Holdings Inc.	702.00	23.00	3.39%
JP:3159	Maruzen CHI Holdings Co., Ltd.	361.00	33.88	10.36%
JP:3560	Hobonichi Co., Ltd.	5140.00	2102.77	69.23%
JP:9278	BOOKOFF GROUP HOLDINGS LIMITED	2595.00	1246.29	92.41%
JP:9978	Bunkyodo Group Holdings Co., Ltd.	39.00	-8.00	-17.02%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 07, 2026

Fujisan Magazine Service Co., Ltd. AI Stock Analysis