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PRAP Japan, Inc.
(2449)
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Rating:75Outperform
Price Target:
¥1,517.00
▲(42.71% Upside)
Action:Reiterated
Date:10/03/26
The score is primarily driven by strong financial performance—especially the very low leverage, high equity base, and solid profitability/cash conversion. Valuation further supports the outlook with a modest P/E and a ~3% dividend yield. The main offset is technical risk: momentum is strong, but the very high RSI suggests overbought conditions and potential near-term volatility.
Positive Factors
Minimal leverage and strong equity base
Exceptionally low leverage and a high equity ratio provide substantial financial resilience. This reduces balance-sheet pressure, supports continued investment in client services, and gives management flexibility to withstand weaker demand or pursue growth without relying heavily on borrowing.
Negative Factors
Moderate top-line growth
Revenue growth is positive but relatively measured, suggesting that expansion in client engagements and service demand is not accelerating rapidly. A modest growth base can limit operating leverage and make sustained earnings improvement more dependent on execution and margin gains.
Read all positive and negative factors
Positive Factors
Negative Factors
Minimal leverage and strong equity base
Exceptionally low leverage and a high equity ratio provide substantial financial resilience. This reduces balance-sheet pressure, supports continued investment in client services, and gives management flexibility to withstand weaker demand or pursue growth without relying heavily on borrowing.
Read all positive factors
PRAP Japan, Inc. (2449) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥4.71B
Dividend Yield3.47%
Average Volume (3M)35.19K
Price to Earnings (P/E)10.7
Beta (1Y)0.16
Revenue Growth7.32%
EPS Growth22.30%
CountryJP
Employees378
SectorGeneral
Sector StrengthN/A
IndustrySpecialty Business Services
Share Statistics
EPS (TTM)105.89
Shares Outstanding4,679,010
10 Day Avg. Volume68,300
30 Day Avg. Volume35,193
Financial Highlights & Ratios
PEG Ratio0.09
Price to Book (P/B)0.90
Price to Sales (P/S)0.65
P/FCF Ratio8.56
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
PRAP Japan, Inc. Business Overview & Revenue Model
Company Description
PRAP Japan, Inc., together with its subsidiaries, operates as a public relations consultancy company in Japan. It provides communication; digital solution; and media training and crisis management services. PRAP Japan, Inc. was incorporated in 197...
How the Company Makes Money
PRAP Japan, Inc. primarily makes money by providing PR and communications services to clients on a fee-for-service basis. Revenue is generated from client engagements where the company plans and executes PR activities (e.g., strategy development, ...
PRAP Japan, Inc. Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
82
Very Positive
Cash Flow
75
Positive
| Breakdown | TTM | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 | Aug 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 7.39B | 7.39B | 6.89B | 6.64B | 6.27B | 8.21B |
| Gross Profit | 2.73B | 2.72B | 2.53B | 2.56B | 2.19B | 1.81B |
| EBITDA | 852.99M | 906.99M | 768.88M | 915.13M | 601.41M | 442.31M |
| Net Income | 470.17M | 476.17M | 226.65M | 436.39M | 157.17M | 140.22M |
Balance Sheet | ||||||
| Total Assets | 7.23B | 7.05B | 7.03B | 6.88B | 6.42B | 5.92B |
| Cash, Cash Equivalents and Short-Term Investments | 4.51B | 4.30B | 4.42B | 4.23B | 3.51B | 3.10B |
| Total Debt | 35.00M | 20.29M | 46.27M | 60.01M | 55.70M | 32.82M |
| Total Liabilities | 1.57B | 1.45B | 1.60B | 1.58B | 1.51B | 1.53B |
| Stockholders Equity | 5.40B | 5.36B | 5.16B | 5.02B | 4.69B | 4.22B |
Cash Flow | ||||||
| Free Cash Flow | 488.61M | 563.40M | 476.20M | 743.52M | 258.58M | 208.76M |
| Operating Cash Flow | 597.92M | 597.92M | 491.97M | 789.70M | 398.44M | 224.39M |
| Investing Cash Flow | -315.88M | -315.88M | 10.37M | 36.45M | 117.07M | -689.95M |
| Financing Cash Flow | -368.23M | -368.23M | -260.21M | -195.85M | 165.84M | -310.89M |
PRAP Japan, Inc. Technical Analysis
Positive
1063.00
Price Trends
1065.88
Positive
1039.39
Positive
1049.18
Positive
Market Momentum
40.36
Negative
58.94
Neutral
43.44
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2449, the sentiment is Positive. The current price of 1063 is below the 20-day moving average (MA) of 1096.10, below the 50-day MA of 1065.88, and above the 200-day MA of 1049.18, indicating a bullish trend. The MACD of 40.36 indicates Negative momentum. The RSI at 58.94 is Neutral, neither overbought nor oversold. The STOCH value of 43.44 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:2449.
PRAP Japan, Inc. Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
82 Outperform | ¥1.23T | 31.48 | ― | 1.56% | 28.87% | 20.88% | |
77 Outperform | ¥26.93B | 11.63 | ― | 3.19% | ― | ― | |
76 Outperform | ¥6.18B | 8.29 | ― | ― | 5.95% | 139.87% | |
75 Outperform | ¥4.71B | 10.66 | ― | 3.47% | 7.32% | 22.30% | |
68 Neutral | ¥63.32B | 40.86 | ― | 2.69% | 11.33% | -57.36% | |
68 Neutral | ¥32.42B | 11.66 | ― | 4.51% | 20.39% | 40.37% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% |
* General Sector Average
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.