PRAP Japan, Inc. AI Stock Analysis
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PRAP Japan, Inc. (2449) AI Stock Analysis
PRAP Japan, Inc.
(TSE/TYO:2449)
PRAP Japan scores well on financial resilience — a virtually debt-free balance sheet, equity funding three-quarters of assets, and free cash flow that closely tracks reported profits — which carries the greatest weight in the score. Supporting the rating are an undemanding 11.4x P/E and a 3.51% dividend yield, alongside a constructive price trend with the stock above all major moving averages and positive MACD momentum. The main drags are modest scale and profitability: single-digit operating and net margins, 8.3% ROE, decelerating mid-single-digit revenue growth, and flat year-over-year earnings that suggest margin gains may be plateauing. Earnings call and corporate event components were excluded for lack of data, with their weight redistributed across the remaining factors.
PRAP Japan, Inc. (2449) vs. iShares MSCI Japan ETF (EWJ)
- Market Cap
- JPY 4.42B
- Dividend Yield
- 3.88%
- Average Volume (3M)
- 29.56K
- Price to Earnings (P/E)
- 10.3
- Beta (1Y)
- 0.20
- Revenue Growth
- 5.04%
- EPS Growth
- 0.11%
- Country
- Japan
- Employees
- 378
- Sector
- General
- Sector Strength
- 55
- Industry
- Specialty Business Services
PRAP Japan, Inc. Business Overview & Revenue Model
Company Description
PRAP Japan, Inc., together with its subsidiaries, operates as a public relations consultancy company in Japan. It provides communication; digital solution; and media training and crisis management services. PRAP Japan, Inc. was incorporated in 1970 a...
How the Company Makes Money
PRAP Japan, Inc. primarily makes money by providing PR and communications services to clients on a fee-for-service basis. Revenue is generated from client engagements where the company plans and executes PR activities (e.g., strategy development, med...
PRAP Japan, Inc. Financial Statement Overview
Summary
A conservative, cash-generative profile anchored by an exceptionally strong balance sheet (score 86): essentially debt-free with ¥47 million of debt against ¥5.76 billion of equity, which funds about 76% of assets. Cash flow is solid (score 76), with ¥575 million operating cash flow converting to ¥548 million of free cash flow, up roughly 12% and covering about 95% of net income, confirming high earnings quality in this asset-light model. The income statement is the weaker link (score 63): revenue has recovered to ¥7.76 billion with operating margin at 9.6% and net margin at 6.2%, but growth has slowed to mid-single digits, earnings were roughly flat year over year, and the track record is choppy given project-timing sensitivity. Returns on capital remain modest at 8.3% ROE.
Income Statement
63PositiveBalance Sheet
86Very PositiveCash Flow
76Positive| Breakdown | TTM | Aug 2026 | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 7.39B | 7.76B | 7.39B | 6.89B | 6.64B | 6.27B |
| Gross Profit | 2.73B | 2.83B | 2.72B | 2.53B | 2.56B | 2.19B |
| EBITDA | 852.99M | 918.59M | 906.99M | 768.88M | 915.13M | 601.41M |
| Net Income | 470.17M | 478.48M | 476.17M | 226.65M | 436.39M | 157.17M |
Balance Sheet | ||||||
| Total Assets | 7.23B | 7.57B | 7.05B | 7.03B | 6.88B | 6.42B |
| Cash, Cash Equivalents and Short-Term Investments | 4.51B | 4.63B | 4.30B | 4.42B | 4.23B | 3.51B |
| Total Debt | 35.00M | 46.69M | 20.29M | 46.27M | 60.01M | 55.70M |
| Total Liabilities | 1.57B | 1.54B | 1.45B | 1.60B | 1.58B | 1.51B |
| Stockholders Equity | 5.40B | 5.76B | 5.36B | 5.16B | 5.02B | 4.69B |
Cash Flow | ||||||
| Free Cash Flow | 488.61M | 548.17M | 563.40M | 476.20M | 743.52M | 258.58M |
| Operating Cash Flow | 597.92M | 574.53M | 597.92M | 491.97M | 789.70M | 398.44M |
| Investing Cash Flow | -315.88M | -144.15M | -315.88M | 10.37M | 36.45M | 117.07M |
| Financing Cash Flow | -368.23M | -198.14M | -368.23M | -260.21M | -195.85M | 165.84M |
PRAP Japan, Inc. Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2449, the sentiment is Negative. The current price of 1108.00 is below the 20-day moving average (MA) of 1161.45, below the 50-day MA of 1123.28, and above the 200-day MA of 1058.40, indicating a neutral trend. The MACD of -7.14 indicates Positive momentum. The RSI at 44.30 is Neutral, neither overbought nor oversold. The STOCH value of 23.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:2449.
PRAP Japan, Inc. Peers Comparison
Overall Rating
JP:653282Outperform- JP:244977Outperform
JP:703375Outperform
JP:449073Outperform
JP:479265Neutral
JP:217057.9Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| JP:6532 | 82Outperform | JPY 1.85T | 43.34 | ― | 0.93% | 32.48% | 24.82% |
| JP:2449 | 77Outperform | JPY 4.39B | 10.31 | ― | 3.88% | 5.04% | 0.11% |
| JP:7033 | 75Outperform | JPY 27.65B | 12.17 | ― | 1.94% | ― | ― |
| JP:4490 | 73Outperform | JPY 6.02B | 6.44 | ― | ― | 11.89% | 116.93% |
| JP:4792 | 65Neutral | JPY 31.03B | 11.64 | ― | 4.72% | 13.80% | 12.02% |
| JP:2170 | 58Neutral | JPY 57.67B | 41.40 | ― | 2.92% | 11.30% | -59.09% |
| Sector * | 55Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% |
* General Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| JP:2449 | PRAP Japan, Inc. | 1108.00 | 49.07 | 4.63% | |
| JP:2170 | Link and Motivation Inc. | 561.00 | 93.96 | 20.12% | |
| JP:4490 | VisasQ, Inc. | 648.00 | 132.00 | 25.58% | |
| JP:4792 | YAMADA Consulting Group Co., Ltd. | 1632.00 | -24.51 | -1.48% | |
| JP:6532 | BayCurrent Consulting, Inc. | 12325.00 | 5503.89 | 80.69% | |
| JP:7033 | Management Solutions Co., Ltd. | 1647.00 | 301.93 | 22.45% |
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 17, 2026