Haypp Group AB stock analysis
Haypp Group AB (HYGRF) Stock Price & Analysis
HYGRF Stock Chart & Stats
- Day’s Range
- $16.79 - $17.52
- 52-Week Range
- $12.93 - $18.09
- Previous Close
- $17.16
- Volume
- N/A
- Average Volume (3M)
- 0
- Market Cap
- $484.32M
- Enterprise Value
- $4.62B
- Total Cash (Recent Filing)
- $16.36M
- Total Debt (Recent Filing)
- $237.94M
- Price to Earnings (P/E)
- 579.4
- Beta
- 0.58
- Next Earnings
- Feb 10, 2027 (Est.)
- EPS Estimate
- 0.03
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Meaningful Revenue Growth
Meaningful and recurring revenue expansion indicates that Haypp is continuing to grow its customer and market base across its online nicotine retail operations. Sustained top-line momentum can support operating leverage and provide a foundation for improving profitability as the business scales.
Controlled Leverage
Moderate leverage and steadily growing equity provide financial resilience as Haypp continues developing its business. A controlled capital structure reduces balance-sheet pressure and preserves flexibility to fund operations or growth without relying excessively on additional borrowing.
Positive TTM Cash Generation
Positive operating and free cash flow in the latest period marks an important improvement from earlier cash-burning years. Although conversion remains weak, the shift toward internally generated cash supports greater self-funding capacity and reduces dependence on external financing.
Bears Say
Very Thin Profitability
Very thin margins leave Haypp with limited protection against operating setbacks and make small changes in costs or pricing capable of materially affecting earnings. This constrains near-term earnings resilience and makes durable profit expansion dependent on better operating efficiency.
Volatile Earnings Quality
The sharp decline in net income after prior improvement indicates that reported earnings remain volatile rather than firmly established at a stable run-rate. Such variability makes planning and capital allocation more difficult and weakens confidence in the durability of current profitability.
Weakening Cash Conversion
Sharp free-cash-flow contraction and low conversion of revenue and earnings into cash point to an important financial risk. Even with positive TTM cash flow, weaker conversion can limit reinvestment capacity, reduce financial flexibility, and make results more sensitive to changes in operating performance.
Haypp Group AB News
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Company Description
Haypp Group AB
Haypp Group AB (publ) operates as an online vendor, specializing in the sale of snus and tobacco-free nicotine pouches. Its commercial activities extend across Sweden, Norway, various other European countries, and the United States. The company distributes its products through a comprehensive network of e-commerce platforms and proprietary brands, including prominent sites like haypp.com, nicokick.com, snusbolaget.se, and northerner.com, alongside snushjem.no, snus.com, snusmarkt.ch, snuslageret.no, snusnetto.com, and nettotobak.com. Founded in 2009, the enterprise was initially incorporated as Snusbolaget Norden Holding AB before adopting its current name, Haypp Group AB, in September 2019. The company's main offices are situated in Stockholm, Sweden.
- Sector
- Consumerdefensive
- Industry
- Tobacco
- CEO
- Gavin O'Dowd
- Employees
- 300
- Website
- hayppgroup.com
- Address
- Ostgotagatan 12, Stockholm, AB, 116 25, SE
Haypp Group AB (HYGRF) Earnings & Revenues
HYGRF Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 6 | 3 | 11 |
| Technical Analysis | 4 | 3 | 3 |
| Moving Averages | 2 | 0 | 8 |




