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Hour Loop Inc
(NASDAQ:HOUR)
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Rating:53Neutral
Price Target:
$2.00
▲(9.29% Upside)
Action:Reiterated
Date:09/29/26
HOUR scores in the low-to-mid range primarily due to weak cash flow (negative TTM operating and free cash flow) and very thin profitability, despite a notably strong low-debt balance sheet. Technicals are mostly neutral with mixed momentum, and valuation is a headwind given the high P/E with no dividend yield provided.
Positive Factors
Low leverage
The exceptionally low debt burden reduces interest and refinancing pressure, giving Hour Loop greater resilience if retail conditions weaken. It also preserves financial flexibility to support inventory, operations, or selective growth without relying heavily on additional borrowing.
Negative Factors
Negative cash conversion
Negative operating and free cash flow weakens the quality of reported earnings and reduces internally generated funding for inventory and operations. The reversal from positive cash flow in 2024–2025 means stabilization is important for financial flexibility and confidence.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage
The exceptionally low debt burden reduces interest and refinancing pressure, giving Hour Loop greater resilience if retail conditions weaken. It also preserves financial flexibility to support inventory, operations, or selective growth without relying heavily on additional borrowing.
Read all positive factors
Hour Loop Inc (HOUR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$68.99M
Dividend YieldN/A
Average Volume (3M)13.67K
Price to Earnings (P/E)42.1
Beta (1Y)1.44
Revenue Growth10.79%
EPS Growth125.91%
CountryUS
Employees159
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.04
Shares Outstanding35,199,820
10 Day Avg. Volume23,284
30 Day Avg. Volume13,670
Financial Highlights & Ratios
PEG Ratio0.23
Price to Book (P/B)9.05
Price to Sales (P/S)0.44
P/FCF Ratio25.29
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Hour Loop Inc Business Overview & Revenue Model
Company Description
Hour Loop, Inc., an e-commerce firm founded in 2013, operates its digital retail business primarily within the United States. Headquartered in Redmond, Washington, the company offers a diverse inventory that includes home and garden furnishings, t...
How the Company Makes Money
Hour Loop makes money by generating revenue from the sale of consumer products through online channels, with a significant portion of sales conducted on third-party marketplaces (e.g., via marketplace seller programs) where it lists and fulfills o...
Hour Loop Inc Financial Statement Overview
Summary
Income Statement
56
Neutral
Balance Sheet
78
Positive
Cash Flow
34
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Mar 2023 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 153.37M | 142.44M | 138.25M | 132.12M | 95.93M | 62.79M |
| Gross Profit | 78.94M | 74.63M | 72.01M | 66.52M | 48.99M | 34.81M |
| EBITDA | 2.56M | 2.78M | 1.33M | -2.77M | -1.72M | 5.55M |
| Net Income | 1.75M | 1.70M | 657.45K | -2.43M | -1.48M | 4.78M |
Balance Sheet | ||||||
| Total Assets | 26.18M | 23.82M | 19.97M | 19.55M | 25.73M | 18.82M |
| Cash, Cash Equivalents and Short-Term Investments | 985.40K | 3.79M | 2.12M | 2.48M | 4.56M | 10.59M |
| Total Debt | 129.50K | 812.98K | 725.51K | 4.91M | 5.43M | 5.21M |
| Total Liabilities | 17.30M | 16.83M | 14.81M | 15.10M | 18.90M | 16.16M |
| Stockholders Equity | 8.89M | 6.99M | 5.16M | 4.45M | 6.83M | 2.65M |
Cash Flow | ||||||
| Free Cash Flow | -373.16K | 2.50M | 277.14K | -2.08M | -11.94M | 7.75M |
| Operating Cash Flow | -290.14K | 2.58M | 313.14K | -2.06M | -11.60M | 7.76M |
| Investing Cash Flow | -80.00K | -75.10K | -36.00K | -14.82K | -339.52K | -16.11K |
| Financing Cash Flow | 990.26K | -839.00K | -671.00K | 0.00 | 5.92M | -2.13M |
Hour Loop Inc Technical Analysis
Positive
1.83
Price Trends
1.85
Positive
1.91
Positive
1.92
Positive
Market Momentum
<0.01
Negative
59.93
Neutral
81.53
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HOUR, the sentiment is Positive. The current price of 1.83 is above the 20-day moving average (MA) of 1.83, below the 50-day MA of 1.85, and below the 200-day MA of 1.92, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 59.93 is Neutral, neither overbought nor oversold. The STOCH value of 81.53 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HOUR.
Hour Loop Inc Risk Analysis
Hour Loop Inc disclosed 49 risk factors in its most recent earnings report. Hour Loop Inc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Hour Loop Inc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | $52.64M | 2.94 | -231.46% | ― | 2.99% | 214.73% | |
53 Neutral | $68.99M | 42.13 | 22.30% | ― | 10.79% | 125.91% | |
51 Neutral | $67.02M | -1.83 | -47.19% | ― | -10.70% | 54.77% | |
51 Neutral | $44.23M | -0.92 | -26.33% | ― | 0.84% | -26.47% | |
49 Neutral | $2.81M | ― | -6.73% | 2.84% | 203.34% | 37.54% |
* Consumer Cyclical Sector Average
HOUR
Hour Loop Inc
1.96
-0.96
-32.82%
PRTS
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OCG
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1.57
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Hour Loop Inc Corporate Events
Executive/Board ChangesShareholder Meetings
Hour Loop Stockholders Elect Board, Ratify 2026 Auditor
Positive
Aug 7, 2026
Hour Loop, Inc. held its 2026 virtual annual meeting of stockholders on August 3, 2026, where shareholders elected five directors—Sam Lai, Sau Kuen (Maggie) Yu, Hillary Bui, Minghui (Alan) Gao, and Michael Lenner—to one-year terms, all...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.