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STAR CM Holdings Limited (6698) AI Stock Analysis

HK:6698

STAR CM Holdings Limited

(HKEX:6698)

Select Model
Rating:57.4Neutral
Price Target:HKD 0.79â–²(1.67% Upside)
Action:reiterated
Date:08/19/26

The score reflects a solid, low-risk balance sheet offset by sustained losses and weakened cash generation, with neutral but somewhat volatile technicals and a challenged valuation driven by negative earnings rather than income or dividends.

Positive Factors
Operating Profit ReboundThe return to positive operating profit in 2025 indicates that the company’s core activities improved after the deep losses of 2023–2024. If maintained, this operating recovery could provide a foundation for rebuilding earnings, improving resilience, and supporting more disciplined investment over the next several quarters.
Negative Factors
Persistent Net LossesLarge net losses show that the operating recovery has not yet translated into overall shareholder profitability. Continued losses can erode equity and limit internally funded growth, while the gap between positive operating profit and deeply negative net results indicates that earnings quality remains materially weak.

STAR CM Holdings Limited (6698) vs. iShares MSCI Hong Kong ETF (EWH)

-40%-30%-20%-10%0%10%20%30%HK:6698-34.45%EWH+7.37%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
HKD 310.48M
Dividend Yield
―
Average Volume (3M)
40.19K
Price to Earnings (P/E)
-1.8
Beta (1Y)
0.56
Revenue Growth
5.31%
EPS Growth
19.27%
Country
Hong Kong
Employees
81
Sector
Communication Services
Sector Strength
60
Industry
Media & Entertainment

STAR CM Holdings Limited Business Overview & Revenue Model

Company Description

Star CM Holdings Limited engages in the production, operation, and licensing of variety programs intellectual properties (IPs) in the People’s Republic of China, the United Kingdom, the United States, Japan, Hong Kong, Macau, and internationally. The...

STAR CM Holdings Limited Financial Statement Overview

Summary

Low leverage and a strong equity base support solvency, but recent years show sharply contracted revenue, deep net losses, and negative operating cash flows, leaving overall financial health only moderate.

Income Statement

25Negative

Balance Sheet

70Positive

Cash Flow

30Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue152.68M163.92M163.15M426.57M873.42M1.13B
Gross Profit75.15M85.84M39.98M-59.35M281.07M274.35M
EBITDA28.56M-58.65M-89.54M-1.55B123.23M-281.60M
Net Income-145.29M-115.10M-232.54M-1.60B86.92M-345.00M
Balance Sheet
Total Assets2.68B2.70B2.90B3.22B5.00B4.54B
Cash, Cash Equivalents and Short-Term Investments454.53M427.57M425.25M353.88M587.59M547.18M
Total Debt918.83K3.07M6.89M11.97M15.56M4.69M
Total Liabilities216.05M185.25M251.21M345.70M519.14M496.61M
Stockholders Equity2.47B2.53B2.66B2.88B4.46B3.99B
Cash Flow
Free Cash Flow-37.32M-72.26M-48.12M10.78M202.69M-156.83M
Operating Cash Flow-36.44M-70.60M-33.03M67.61M326.24M409.16M
Investing Cash Flow-51.15M29.74M102.06M-304.94M-602.29M-584.81M
Financing Cash Flow-6.03M-6.56M-5.49M1.68M310.77M-176.88M

STAR CM Holdings Limited Technical Analysis

Technical Analysis SentimentNegative
Last Price0.78

Price Trends

50DMA0.83Negative
100DMA0.84Negative
200DMA0.90Negative

Market Momentum

MACD-0.02Positive
RSI41.97Neutral
STOCH38.89Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6698, the sentiment is Negative. The current price of 0.78 is below the 20-day moving average (MA) of 0.81, below the 50-day MA of 0.83, and below the 200-day MA of 0.90, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 41.97 is Neutral, neither overbought nor oversold. The STOCH value of 38.89 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6698.

STAR CM Holdings Limited Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

HK:6698 against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
HK:1046HK:104658NeutralHKD 1.31B-119.83-4.73%―-74.59%82.64%
HK:6698HK:669857NeutralHKD 310.86M-1.84-5.81%―5.31%19.27%
HK:1132HK:113257NeutralHKD 156.78M-1.16-10.79%―-17.38%-360.00%
HK:0953HK:095342NeutralHKD 168.93M-4.67-7.85%―-53.42%-2490.00%
HK:1159HK:115940UnderperformHKD 82.28M2.12-26.71%―2.00%-79.49%
HK:8082HK:808239UnderperformHKD 45.44M-1.01139.56%―-41.09%29.17%

* Communication Services Sector Average

Performance Comparison

0%100%200%HK:6698HK:8082HK:1132HK:1159HK:0953HK:1046Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
HK:6698 and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
HK:6698STAR CM Holdings Limited0.78-0.44-36.07%
HK:8082Sun Entertainment Group Limited0.02-0.10-84.82%
HK:1132Orange Sky Golden Harvest Entertainment (Holdings) Limited0.06-0.01-18.84%
HK:1159Starlight Culture Entertainment Group Limited0.58-1.69-74.45%
HK:0953Shaw Brothers Holdings Limited0.12-0.23-66.00%
HK:1046Universe Entertainment and Culture Group Company Limited1.450.97202.08%

STAR CM Holdings Limited Corporate Events

STAR CM Posts Wider Interim Loss on Lower Revenue and Asset Valuation Hit

Aug 21, 2026

STAR CM Holdings Limited reported a sharp deterioration in interim results for the six months ended June 30, 2026, with revenue falling 22.2% year on year to RMB45.9 million and gross profit halving to RMB10.2 million. The company’s loss for th...

STAR CM Holdings Completes Major Restructuring of Key Holdings

Aug 13, 2026

STAR CM Holdings Limited has completed a major restructuring involving both a very substantial acquisition and a very substantial disposal, following shareholder approval at an extraordinary general meeting. With all conditions under the restructurin...

STAR CM Schedules Board Meeting to Review 2026 Interim Results and Dividend

Aug 6, 2026

STAR CM Holdings Limited has scheduled a board meeting for August 21, 2026 to review and approve the interim results for the six months ended June 30, 2026. The board will also consider whether to recommend an interim dividend, a decision that could...

STAR CM Warns of Wider Interim Loss on Fewer Shows and Investment Hit

Aug 6, 2026

STAR CM Holdings Limited has warned that its revenue for the six months ended June 30, 2026 is expected to fall to about RMB43.0 million to RMB47.0 million from RMB59.0 million a year earlier, with net loss attributable to owners widening sharply to...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 14, 2026