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STAR CM Holdings Limited (6698) AI Stock Analysis
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STAR CM Holdings Limited
(HKEX:6698)
The score is held down primarily by weak financial performance quality—ongoing large net losses, materially reduced revenue scale, and negative operating/free cash flow in the last two years—despite improved 2025 operating profitability and a low-debt balance sheet. Technicals are also weak with the stock trading below major moving averages and negative MACD. Valuation is not supportive given the negative P/E and no provided dividend yield.
STAR CM Holdings Limited (6698) vs. iShares MSCI Hong Kong ETF (EWH)
- Market Cap
- HKD 310.48M
- Dividend Yield
- ―
- Average Volume (3M)
- 40.19K
- Price to Earnings (P/E)
- -1.8
- Beta (1Y)
- 0.56
- Revenue Growth
- 5.31%
- EPS Growth
- 19.27%
- Country
- Hong Kong
- Employees
- 81
- Sector
- Communication Services
- Sector Strength
- 60
- Industry
- Media & Entertainment
STAR CM Holdings Limited Business Overview & Revenue Model
Company Description
Star CM Holdings Limited engages in the production, operation, and licensing of variety programs intellectual properties (IPs) in the People’s Republic of China, the United Kingdom, the United States, Japan, Hong Kong, Macau, and internationally. The...
STAR CM Holdings Limited Financial Statement Overview
Summary
Despite a rebound to positive operating profit in 2025 with materially improved gross margin, the company still reports very large net losses (about -70% net margin), a sharply reduced revenue base versus prior years, and weak recent cash generation (negative operating cash flow and free cash flow in 2024–2025). Low leverage is a clear positive but does not offset the profitability and cash flow concerns.
Income Statement
37NegativeBalance Sheet
71PositiveCash Flow
33Negative| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 152.68M | 163.92M | 163.15M | 426.57M | 873.42M | 1.13B |
| Gross Profit | 75.15M | 85.84M | 39.98M | -59.35M | 281.07M | 274.35M |
| EBITDA | 28.56M | -58.65M | -89.54M | -1.55B | 123.23M | -281.60M |
| Net Income | -145.29M | -115.10M | -232.54M | -1.60B | 86.92M | -345.00M |
Balance Sheet | ||||||
| Total Assets | 2.68B | 2.70B | 2.90B | 3.22B | 5.00B | 4.54B |
| Cash, Cash Equivalents and Short-Term Investments | 454.53M | 427.57M | 425.25M | 353.88M | 587.59M | 547.18M |
| Total Debt | 918.83K | 3.07M | 6.89M | 11.97M | 15.56M | 4.69M |
| Total Liabilities | 216.05M | 185.25M | 251.21M | 345.70M | 519.14M | 496.61M |
| Stockholders Equity | 2.47B | 2.53B | 2.66B | 2.88B | 4.46B | 3.99B |
Cash Flow | ||||||
| Free Cash Flow | -37.32M | -72.26M | -48.12M | 10.78M | 202.69M | -156.83M |
| Operating Cash Flow | -36.44M | -70.60M | -33.03M | 67.61M | 326.24M | 409.16M |
| Investing Cash Flow | -51.15M | 29.74M | 102.06M | -304.94M | -602.29M | -584.81M |
| Financing Cash Flow | -6.03M | -6.56M | -5.49M | 1.68M | 310.77M | -176.88M |
STAR CM Holdings Limited Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6698, the sentiment is Negative. The current price of 0.78 is below the 20-day moving average (MA) of 0.81, below the 50-day MA of 0.83, and below the 200-day MA of 0.90, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 41.97 is Neutral, neither overbought nor oversold. The STOCH value of 38.89 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6698.
STAR CM Holdings Limited Peers Comparison
Overall Rating
HK:104658Neutral
HK:113248Neutral
HK:095345Neutral- HK:669841Neutral
HK:115940Underperform
HK:808238.7Underperform
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| Sector * | 60Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% |
| HK:1046 | 58Neutral | HKD 1.31B | -119.83 | -4.73% | ― | -74.59% | 82.64% |
| HK:1132 | 48Neutral | HKD 156.78M | -1.16 | -10.79% | ― | -17.38% | -360.00% |
| HK:0953 | 45Neutral | HKD 168.93M | -4.67 | -7.85% | ― | -53.42% | -2490.00% |
| HK:6698 | 41Neutral | HKD 310.86M | -1.84 | -5.81% | ― | 5.31% | 19.27% |
| HK:1159 | 40Underperform | HKD 82.28M | 2.12 | -26.71% | ― | 2.00% | -79.49% |
| HK:8082 | 39Underperform | HKD 45.44M | -1.01 | 139.56% | ― | -41.09% | 29.17% |
* Communication Services Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| HK:6698 | STAR CM Holdings Limited | 0.78 | -0.44 | -36.07% | |
| HK:8082 | Sun Entertainment Group Limited | 0.02 | -0.10 | -84.82% | |
| HK:1132 | Orange Sky Golden Harvest Entertainment (Holdings) Limited | 0.06 | -0.01 | -18.84% | |
| HK:1159 | Starlight Culture Entertainment Group Limited | 0.58 | -1.69 | -74.45% | |
| HK:0953 | Shaw Brothers Holdings Limited | 0.12 | -0.23 | -66.00% | |
| HK:1046 | Universe Entertainment and Culture Group Company Limited | 1.45 | 0.97 | 202.08% |
STAR CM Holdings Limited Corporate Events
STAR CM Posts Wider Interim Loss on Lower Revenue and Asset Valuation Hit
STAR CM Holdings Limited reported a sharp deterioration in interim results for the six months ended June 30, 2026, with revenue falling 22.2% year on year to RMB45.9 million and gross profit halving to RMB10.2 million. The company’s loss for th...
STAR CM Holdings Completes Major Restructuring of Key Holdings
STAR CM Holdings Limited has completed a major restructuring involving both a very substantial acquisition and a very substantial disposal, following shareholder approval at an extraordinary general meeting. With all conditions under the restructurin...
STAR CM Schedules Board Meeting to Review 2026 Interim Results and Dividend
STAR CM Holdings Limited has scheduled a board meeting for August 21, 2026 to review and approve the interim results for the six months ended June 30, 2026. The board will also consider whether to recommend an interim dividend, a decision that could...
STAR CM Warns of Wider Interim Loss on Fewer Shows and Investment Hit
STAR CM Holdings Limited has warned that its revenue for the six months ended June 30, 2026 is expected to fall to about RMB43.0 million to RMB47.0 million from RMB59.0 million a year earlier, with net loss attributable to owners widening sharply to...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 14, 2026