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STAR CM Holdings Limited
(6698)
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Rating:44Neutral
Price Target:
HK$0.89
▼(-12.55% Downside)
Action:Reiterated
Date:07/14/26
The score is weighed down primarily by weak financial quality—continued large net losses and negative operating/free cash flow in the latest two years—despite very low leverage and some 2025 operating margin and gross-margin improvement. Technicals add further pressure with the stock below all major moving averages and slightly negative MACD, while valuation remains challenged due to loss-making earnings (negative P/E) and no stated dividend yield.
Positive Factors
Very Low Leverage
Minimal debt reduces refinancing and interest-burden risk, preserving financial flexibility. This gives STAR CM greater capacity to withstand operating volatility and fund a recovery without relying heavily on additional borrowing.
Negative Factors
Persistent Net Losses
The large net loss shows that operating improvement has not yet translated into viable earnings. Continued bottom-line losses can erode equity, restrict reinvestment capacity, and indicate that the turnaround remains incomplete.
Read all positive and negative factors
Positive Factors
Negative Factors
Very Low Leverage
Minimal debt reduces refinancing and interest-burden risk, preserving financial flexibility. This gives STAR CM greater capacity to withstand operating volatility and fund a recovery without relying heavily on additional borrowing.
Read all positive factors
STAR CM Holdings Limited (6698) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$330.79M
Dividend YieldN/A
Average Volume (3M)32.02K
Price to Earnings (P/E)―
Beta (1Y)1.49
Revenue Growth5.31%
EPS Growth19.27%
CountryHK
Employees116
SectorCommunication Services
Sector Strength97
IndustryMedia & Entertainment
Share Statistics
EPS (TTM)-0.29
Shares Outstanding398,538,180
10 Day Avg. Volume23,520
30 Day Avg. Volume32,023
Financial Highlights & Ratios
PEG Ratio0.06
Price to Book (P/B)0.14
Price to Sales (P/S)2.21
P/FCF Ratio-5.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
STAR CM Holdings Limited Business Overview & Revenue Model
Company Description
Star CM Holdings Limited engages in the production, operation, and licensing of variety programs intellectual properties (IPs) in the People’s Republic of China, the United Kingdom, the United States, Japan, Hong Kong, Macau, and internationally. ...
How the Company Makes Money
null...
STAR CM Holdings Limited Financial Statement Overview
Summary
Income Statement
37
Negative
Balance Sheet
71
Positive
Cash Flow
33
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 163.92M | 163.15M | 426.57M | 873.42M | 1.13B |
| Gross Profit | 85.84M | 39.98M | -59.35M | 281.07M | 274.35M |
| EBITDA | -58.65M | -82.16M | -1.55B | 107.83M | -281.60M |
| Net Income | -115.10M | -232.54M | -1.60B | 86.92M | -345.00M |
Balance Sheet | |||||
| Total Assets | 2.70B | 2.90B | 3.22B | 5.00B | 4.54B |
| Cash, Cash Equivalents and Short-Term Investments | 427.57M | 425.25M | 353.88M | 587.59M | 547.18M |
| Total Debt | 3.07M | 6.89M | 11.97M | 15.56M | 4.69M |
| Total Liabilities | 185.25M | 251.21M | 345.70M | 519.14M | 496.61M |
| Stockholders Equity | 2.53B | 2.66B | 2.88B | 4.46B | 3.99B |
Cash Flow | |||||
| Free Cash Flow | -72.26M | -48.12M | 10.78M | 202.69M | -156.83M |
| Operating Cash Flow | -70.60M | -33.03M | 67.61M | 326.24M | 409.16M |
| Investing Cash Flow | 29.74M | 102.06M | -304.94M | -602.29M | -584.81M |
| Financing Cash Flow | -6.56M | -5.49M | 1.68M | 310.77M | -176.88M |
STAR CM Holdings Limited Technical Analysis
Negative
1.02
Price Trends
0.86
Negative
0.88
Negative
0.95
Negative
Market Momentum
>-0.01
Positive
46.82
Neutral
58.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6698, the sentiment is Negative. The current price of 1.02 is above the 20-day moving average (MA) of 0.85, above the 50-day MA of 0.86, and above the 200-day MA of 0.95, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 46.82 is Neutral, neither overbought nor oversold. The STOCH value of 58.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6698.
STAR CM Holdings Limited Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
57 Neutral | HK$265.97M | -1.82 | -10.79% | 99.02% | -17.38% | -360.00% | |
53 Neutral | HK$888.50M | 769.23 | 0.51% | 90.00% | -11.49% | ― | |
46 Neutral | HK$241.33M | -6.70 | -7.85% | 5.50% | -53.42% | -2490.00% | |
44 Neutral | HK$330.79M | -2.01 | -5.81% | ― | 5.31% | 19.27% | |
44 Neutral | HK$351.80M | 9.07 | -26.71% | ― | 2.00% | -79.49% | |
40 Underperform | HK$53.46M | -1.25 | 139.56% | ― | -41.09% | 28.65% |
* Communication Services Sector Average
HK:6698
STAR CM Holdings Limited
0.85
-0.92
-51.99%
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Sun Entertainment Group Limited
0.02
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Orange Sky Golden Harvest Entertainment (Holdings) Limited
0.09
>-0.01
-4.35%
HK:1159
Starlight Culture Entertainment Group Limited
2.55
0.35
15.91%
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Shaw Brothers Holdings Limited
0.17
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Universe Entertainment and Culture Group Company Limited
1.00
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212.50%
STAR CM Holdings Limited Corporate Events
STAR CM Holdings Completes Major Restructuring of Key Holdings
Aug 13, 2026
STAR CM Holdings Limited has completed a major restructuring involving both a very substantial acquisition and a very substantial disposal, following shareholder approval at an extraordinary general meeting. With all conditions under the restructu...
STAR CM Schedules Board Meeting to Review 2026 Interim Results and Dividend
Aug 6, 2026
STAR CM Holdings Limited has scheduled a board meeting for August 21, 2026 to review and approve the interim results for the six months ended June 30, 2026. The board will also consider whether to recommend an interim dividend, a decision that cou...
STAR CM Warns of Wider Interim Loss on Fewer Shows and Investment Hit
Aug 6, 2026
STAR CM Holdings Limited has warned that its revenue for the six months ended June 30, 2026 is expected to fall to about RMB43.0 million to RMB47.0 million from RMB59.0 million a year earlier, with net loss attributable to owners widening sharply ...
STAR CM Wins Unanimous Shareholder Backing for Restructuring
Jul 29, 2026
STAR CM Holdings Limited has secured shareholder approval for a restructuring agreement at an extraordinary general meeting held on July 29, 2026. The single ordinary resolution on the restructuring was passed by poll with 100 percent of votes cas...
STAR CM Calls EGM to Approve Restructuring of PRC Subsidiaries
Jul 14, 2026
STAR CM Holdings Limited, incorporated in the Cayman Islands and listed in Hong Kong, runs its principal operations from Shanghai in the PRC. The group’s structure encompasses several onshore entities and loan arrangements, highlighting an e...
STAR CM Delays Circular on Major Acquisition and Disposal
Jun 23, 2026
STAR CM Holdings Limited has announced a delay in sending a shareholder circular related to a very substantial acquisition and a very substantial disposal under a restructuring agreement. The circular, originally expected by June 24, 2026, will no...
STAR CM Holdings Overhauls Company Secretary and Governance Roles
Jun 18, 2026
STAR CM Holdings Limited has announced a change in key corporate governance roles, with company secretary and authorized representative Ms. Cheng Lai resigning effective June 18, 2026. The board noted that Ms. Cheng has no disagreement with direct...
STAR CM Wins Full Shareholder Backing for AGM Resolutions and Governance Changes
Jun 18, 2026
STAR CM Holdings Limited reported that all resolutions at its annual general meeting on June 18, 2026, were approved by shareholders via poll, including adoption of the 2025 audited financial statements and re-election of executive directors Tian ...
STAR CM Unveils Major Share Swap and Debt Restructuring Involving Shanghai Binqiao
Jun 2, 2026
STAR CM Holdings Limited has entered into a restructuring arrangement through its indirect wholly owned subsidiary Mengxiang Qiangyin, agreeing to dispose of its 17.59% equity interest in Shanghai Binqiao for about RMB193.46 million. The considera...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.