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Revenue by Segment
Breaks down revenue by different business segments, showing which areas are driving growth and where the company may face challenges.
Hims & Hers has become overwhelmingly an online business: the Online channel is the clear growth engine with an accelerating inflection since 2022 that massively outpaces the modest, volatile Wholesale contribution. Wholesale appears seasonal and opportunistic rather than strategic. That concentration boosts upside (scale and recurring DTC revenue) but raises execution risk—growth now hinges on sustaining online unit economics and retention amid rising customer-acquisition cost pressure.
HIMS Revenue by Segment
| Date | Wholesale | Online |
|---|---|---|
| Dec 31, 2025 | $8.71M | $609.11M |
| Sep 30, 2025 | $9.88M | $589.10M |
| Jun 30, 2025 | $7.95M | $536.88M |
| Mar 31, 2025 | $9.65M | $576.36M |
| Dec 31, 2024 | $10.38M | $470.76M |
| Sep 30, 2024 | $8.98M | $392.57M |
| Jun 30, 2024 | $8.80M | $306.84M |
| Mar 31, 2024 | $10.41M | $267.76M |
| Dec 31, 2023 | $9.26M | $237.36M |
| Sep 30, 2023 | $7.03M | $219.66M |
| Jun 30, 2023 | $6.73M | $201.18M |
| Mar 31, 2023 | $6.59M | $184.88M |
| Dec 31, 2022 | $6.04M | $161.16M |
| Sep 30, 2022 | $5.05M | $139.78M |
| Jun 30, 2022 | $6.10M | $107.46M |
| Mar 31, 2022 | $7.21M | $94.10M |
| Dec 31, 2021 | $6.39M | $78.31M |
| Sep 30, 2021 | $2.14M | $72.03M |
| Jun 30, 2021 | $2.55M | $58.15M |
| Mar 31, 2021 | $1.63M | $50.68M |
| Dec 31, 2020 | $1.38M | $40.09M |
| Sep 30, 2020 | $2.50M | $38.83M |
| Jun 30, 2020 | $2.62M | $33.28M |
| Mar 31, 2020 | $1.54M | $28.52M |