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GrowGeneration (GRWG)
NASDAQ:GRWG
US Market

GrowGeneration (GRWG) AI Stock Analysis

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GrowGeneration

(NASDAQ:GRWG)

Rating:49Neutral
Price Target:
$1.00
▼(-9.91%Downside)
GrowGeneration's overall stock score reflects its significant financial challenges, including declining revenues and net losses. While strategic shifts towards proprietary brands and digital sales provide some optimism, macroeconomic uncertainties and a weak valuation outlook weigh heavily on the score.

GrowGeneration (GRWG) vs. SPDR S&P 500 ETF (SPY)

GrowGeneration Business Overview & Revenue Model

Company DescriptionGrowGeneration Corp. (GRWG) is a leading specialty retailer focused on the hydroponics and organic gardening industry. The company operates a chain of retail hydroponic and organic gardening stores across the United States, catering to commercial and home growers. GrowGeneration offers a wide range of products, including organic nutrients and soils, advanced lighting technology, hydroponic and aquaponics equipment, and other gardening supplies. The company aims to serve the growing needs of the cannabis industry, as well as other agricultural markets, by providing high-quality products and expert advice.
How the Company Makes MoneyGrowGeneration makes money primarily through the sale of hydroponic and organic gardening products via its retail stores and online platform. The company's key revenue streams include the sale of nutrients and soils, lighting products, hydroponic systems, and various gardening tools and accessories. GrowGeneration benefits from its expansive network of retail locations, which allows it to reach a broad customer base, including commercial cannabis cultivators and individual home gardeners. Additionally, the company engages in strategic partnerships with leading manufacturers and suppliers in the hydroponics industry to offer a comprehensive range of products. GrowGeneration's revenue is further supported by its focus on providing educational resources and personalized customer service, which helps to build customer loyalty and drive repeat business.

GrowGeneration Key Performance Indicators (KPIs)

Any
Any
Store Count
Store Count
Shows the total number of retail locations, indicating the company's physical footprint and potential for reaching more customers and increasing sales.
Chart InsightsGrowGeneration's store count has been declining since 2023, reflecting a strategic shift towards a more agile, fulfillment-centric model. The latest earnings call confirms plans to potentially close ten more stores, aligning with the company's focus on digital sales and proprietary brands. Despite the reduction in physical locations, GrowGeneration is enhancing profitability through improved gross margins and a strong liquidity position. However, macroeconomic uncertainties and tariff issues pose ongoing challenges, as evidenced by the withdrawal of full-year guidance and increased net losses.
Data provided by:Main Street Data

GrowGeneration Earnings Call Summary

Earnings Call Date:May 08, 2025
(Q1-2025)
|
% Change Since: -9.76%|
Next Earnings Date:Aug 07, 2025
Earnings Call Sentiment Neutral
The earnings call highlights the company's strategic shift towards proprietary brands and digital transformation, which have positively impacted gross margins and liquidity. However, revenue decline, increased net losses, and ongoing restructuring indicate significant challenges. The outlook is cautious due to macroeconomic uncertainties and tariff issues.
Q1-2025 Updates
Positive Updates
Growth in Proprietary Brand Sales
Proprietary product sales accounted for 32% of total revenue, up from 22.6% in the prior year, showcasing a significant shift towards own brands like Drip Hydro and Charcoir.
Gross Margin Improvement
Gross margins increased to 27.2%, up from 25.8% in the previous year, reflecting a stronger product mix and disciplined execution on procurement and freight.
Strong Liquidity Position
The company ended the quarter with $52.6 million in total liquidity and no debt, providing ample flexibility to fund operations and strategic initiatives.
Launch of GrowGen Pro Portal
The digital B2B platform for commercial growers is fully operational, providing features like real-time inventory and automated quoting, representing the future of GrowGen's customer engagement.
Negative Updates
Revenue Decline
First quarter net revenue was $35.7 million, down from $47.9 million in the same period last year, largely due to a reduction in retail locations and softness in demand.
Net Loss Increase
Net loss increased to $9.4 million or negative $0.16 per share, compared to a net loss of $8.8 million or negative $0.14 per share in the first quarter of 2024.
Tariff and Regulatory Concerns
Volatility due to tariff-related uncertainty affected purchasing behavior, and the company experienced margin pressure in its Storage Solutions segment.
Store Closures and Restructuring
The company is evaluating the closure of an additional ten stores as part of its transition to a more agile fulfillment-centric model.
Company Guidance
During GrowGeneration's first quarter 2025 earnings call, the company provided guidance for the second quarter, expecting revenue to exceed $40 million. However, due to uncertainty related to tariffs and macroeconomic conditions, they withdrew their full-year guidance. Despite a reported net revenue decline to $35.7 million from $47.9 million in the prior year, the company emphasized improving gross margins, which increased to 27.2%, and a focus on proprietary brands like Drip Hydro and Charcoir, which accounted for 32% of total revenue, up from 22.6% in the previous year. The call highlighted the shift towards a B2B model, digital sales through the GrowGen Pro Portal, and operational restructuring, including potential closure of ten additional stores, to enhance profitability. GrowGeneration ended the quarter with $52.6 million in liquidity and no debt, providing flexibility for operations and potential acquisitions.

GrowGeneration Financial Statement Overview

Summary
GrowGeneration faces significant challenges with declining revenue, persistent net losses, and negative cash flows. While the company retains a relatively stable equity base, increasing leverage and operational inefficiencies pose risks.
Income Statement
40
Negative
GrowGeneration has experienced a decline in revenue over the past two years, dropping from $422 million in 2021 to $176 million in the TTM period. The company's gross profit margin has decreased from 28% in 2021 to 23% in the TTM period. Additionally, net profit margins have been negative, with the company reporting consecutive net losses. Despite a positive EBIT in 2021, EBIT and EBITDA margins have turned negative, indicating operational challenges.
Balance Sheet
55
Neutral
The balance sheet reflects a stable equity ratio, with stockholders' equity representing 68% of total assets in the TTM period. However, the debt-to-equity ratio has increased slightly, suggesting a rise in leverage. The company maintains a reasonable liquidity position, but declining assets and equity from 2021 to the TTM period indicate potential risks.
Cash Flow
45
Neutral
Cash flow statements show negative operating cash flow in the TTM period, a reversal from positive figures in earlier years. Free cash flow remains negative, with no significant improvement in growth rates. The operating cash flow to net income ratio is challenging due to consistent net losses, suggesting cash flow issues.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
176.68M188.87M225.88M278.17M422.49M193.37M
Gross Profit
41.06M43.72M61.26M70.26M118.24M51.05M
EBIT
-52.02M-51.97M-49.84M-38.31M15.00M8.44M
EBITDA
-31.09M-30.30M-29.76M-149.48M27.87M11.03M
Net Income Common Stockholders
-50.05M-49.51M-46.50M-163.75M12.79M5.33M
Balance SheetCash, Cash Equivalents and Short-Term Investments
52.58M56.45M64.97M71.91M81.17M177.91M
Total Assets
164.23M174.35M239.09M293.44M459.34M354.73M
Total Debt
34.83M37.03M42.47M48.84M45.56M12.72M
Net Debt
2.09M9.56M12.71M8.79M4.19M-165.19M
Total Liabilities
53.07M54.26M65.69M77.05M88.05M37.74M
Stockholders Equity
111.16M120.09M173.40M216.40M371.29M317.00M
Cash FlowFree Cash Flow
-3.81M-3.78M-5.28M-948.00K-13.58M-4.64M
Operating Cash Flow
-1.95M-1.80M1.42M11.95M5.16M-213.79K
Investing Cash Flow
9.89M5.73M-11.40M-11.57M-139.32M-45.83M
Financing Cash Flow
-6.25M-6.21M-313.00K-1.69M-2.38M210.98M

GrowGeneration Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.11
Price Trends
50DMA
1.09
Negative
100DMA
1.15
Negative
200DMA
1.51
Negative
Market Momentum
MACD
<0.01
Positive
RSI
42.42
Neutral
STOCH
13.06
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GRWG, the sentiment is Negative. The current price of 1.11 is below the 20-day moving average (MA) of 1.15, above the 50-day MA of 1.09, and below the 200-day MA of 1.51, indicating a bearish trend. The MACD of <0.01 indicates Positive momentum. The RSI at 42.42 is Neutral, neither overbought nor oversold. The STOCH value of 13.06 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GRWG.

GrowGeneration Risk Analysis

GrowGeneration disclosed 39 risk factors in its most recent earnings report. GrowGeneration reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

GrowGeneration Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
AU$2.78B25.515.01%5.34%2.63%-29.95%
49
Neutral
$66.04M-36.21%-18.56%-4.95%
49
Neutral
$54.37M8.84%-16.42%88.30%
VRVRA
45
Neutral
$60.06M-36.91%-24.95%-2349.32%
45
Neutral
$75.91M-27.53%-4.21%-292.04%
44
Neutral
$36.18M-47.54%-8.79%-15.17%
39
Underperform
$41.46M-180.03%-19.83%22.76%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GRWG
GrowGeneration
1.11
-1.16
-51.10%
TLYS
Tilly's
1.19
-3.83
-76.29%
VRA
Vera Bradley
2.07
-3.85
-65.03%
DLTH
Duluth Holdings
1.95
-1.92
-49.61%
ISPO
Inspirato
4.37
0.57
15.00%
GROV
Grove Collaborative Holdings
1.07
-0.59
-35.54%

GrowGeneration Corporate Events

Executive/Board ChangesShareholder Meetings
GrowGeneration Holds Annual Shareholders Meeting, Elects Directors
Neutral
Jun 20, 2025

On June 19, 2025, GrowGeneration Corp. held its Annual Meeting of Shareholders remotely, with 62.78% of outstanding shares present. During the meeting, five directors were elected to the board, executive compensation was approved, and Grant Thornton LLP was appointed as the independent auditor for the fiscal year ending December 31, 2025.

The most recent analyst rating on (GRWG) stock is a Hold with a $2.25 price target. To see the full list of analyst forecasts on GrowGeneration stock, see the GRWG Stock Forecast page.

M&A TransactionsBusiness Operations and Strategy
GrowGeneration Acquires Viagrow to Boost Market Reach
Positive
Jun 9, 2025

On June 9, 2025, GrowGeneration Corp. announced the acquisition of Viagrow, a domestic supplier of gardening and hydroponic equipment, to expand its presence in the home gardening and big box retail sectors. This strategic move aims to diversify GrowGen’s revenue streams and enhance its proprietary brand portfolio, strengthening its leadership in the controlled environment agriculture industry. The acquisition is expected to be accretive to gross margins in FY2025 and will enhance the company’s e-commerce performance and national retail partnerships, broadening its market reach and sales opportunities.

The most recent analyst rating on (GRWG) stock is a Hold with a $2.25 price target. To see the full list of analyst forecasts on GrowGeneration stock, see the GRWG Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
GrowGeneration Reports Q1 2025 Financial Results
Negative
May 8, 2025

On May 8, 2025, GrowGeneration Corp announced its financial results for the first quarter of 2025, revealing net sales of $35.7 million, a decline from the previous year due to the consolidation of 19 retail locations. Despite a net loss of $9.4 million, the company reported an improved gross profit margin of 27.2% and a significant increase in proprietary brand sales. The company is transitioning to a regional fulfillment center model and focusing on customer acquisition and proprietary brand penetration, while withdrawing its full-year 2025 outlook due to macroeconomic uncertainties.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.